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Media Insight

August 30th, 1999 by

Business 2.0 150 North Hill Drive Brisbane, CA 94005 The editors of Business 2.0 aren’t afraid to have a little fun as they offer useful applications for today’s tech leaders. The mission of this publication,… Continued

Demonstrating Value, ROI Through Effective Measurement

August 23rd, 1999 by

Any PR executive measuring the effectiveness of his or her efforts knows that measurement is one of the most important aspects of the profession. Just as investors need to gauge the ROI of their portfolios,… Continued

Job Tracker

August 23rd, 1999 by

Strategic Communications/Business Development PR firm (DC based) seeking highly motivated, take charge person experienced in corporate communications w/exceptional business writing skills, impressive work ethic, thrives on challenge and a fast paced work environment. Solid experience… Continued

Share the Wealth, But Take Stock Of Morale of Vested Employees

August 23rd, 1999 by

Jarred by the pressures of the current labor shortage, an increasing number of employers are realizing that if they want to retain top talent, they need to share the wealth. Stock purchase and stock option… Continued

News and Trends

August 23rd, 1999 by

Phillips Follows Bell Second Time Around Graham Phillips has left his post as chairman of Burson-Marstellar to become chairman and CEO of parent company Young & Rubicam’s advertising unit.This move marks the second time Phillips… Continued

Scholarships Smooth Merger, Build Future Employees

August 23rd, 1999 by

Want great employees? Grow them yourself. This was the philosophy that prompted global science and technology corporation Siemens to develop two new scholarship programs for advanced placement high school students excelling in science and math.… Continued

Calendar

August 23rd, 1999 by

Sept. 21 Conference call on Cultural Change and Transformation: From New CEOs to Mergers and Acquisitions," Public Affairs Group’s Best Practices in Corporate Communication. Conference call begins at 4 p.m. To sign up, call 202/463-3763;… Continued

Hanging a Shingle

August 23rd, 1999 by

Losing PR staff to competitors offering more bountiful stock options has become a rite of passage for most employers. But the greenest grass luring pros away from the nest: entrepreneurhood. International Data Corp. reports a… Continued

Labor Churn: Vibrant Job Market Fuels Corporate, Agency Turnover

August 23rd, 1999 by

While many PR job changes during the early ’90s were the result of downsizing and layoffs, the human resources picture has changed significantly today. The movement of talent is currently being driven by the PR… Continued

Ride in the Fast Lane with Architectural Digest’s Motoring

August 23rd, 1999 by

Conde Nast’s new car publication doesn’t get greasy with technical talk about pistons, "horsepower" or other automotive jargon that other specialty car publications use. Rather, Architectural Digest’s Motoring, a new lifestyle publication, puts the glamour… Continued