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After several years of stagnant sales, Blue Cross and Blue Shield of South Carolina (BCBSSC) challenged its direct marketing firm, Harte-Hanks DiMark, to better define the health plan’s target market and boost ROI by 15%… Continued

Senior Account Executive Top 10 agency in metro-DC seeks Senior Account Executive. Must have 2-4 years agency experience, including news release/brochure writing, media pitching and event planning. Dynamic, fast-paced office. Ability to advance quickly. Excellent… Continued

More than a third of the world’s corporate executives are unfamiliar with the term "stakeholder," according to a survey spanning 26 countries. The research, conducted by Indianapolis-based Walker Information Global Network, gauged the degree to… Continued

Leadership/management coaching is becoming standard fare in employee professional development programs, according Lee Hecht Harrison, an international outplacement and career services firm. In a recent study of 488 HR professionals, the firm found that nine… Continued

PRSA and IABC are joining forces to produce an extensive compensation study for the year 2000. Both organizations have previously churned out separate benchmarking reports every two to three years. To broaden the perspective, the… Continued

Dick Clark and his cohorts may be saving their champagne for the new millennium, but in PR land, the party is already raging. Salaries for communications executives are skyrocketing by margins as hefty as 10… Continued

PR professionals are gaining more seats at the boardroom table than ever before. The shift in PR’s role from tactical to strategic has resulted in a proliferation of executive level positions that didn’t exist five… Continued

If you want to make a move but you’re strapped for time, an executive recruiter can help put your credentials in front of prospective employers and negotiate the terms you want. Search firms continue to… Continued

Senior Officer $230,000-$270,000+ Global/International Communications (director) $200,000 Government Relations/ Public Affairs (director) $150- $200,000 Corporate Communications (director) $150,000 Investor Relations $150,000+ Executive Communications $125,000+ Strategic Communications $120,000+ Client Services $110,000+ Branding Communications/Reputation Management $100,000+ Media… Continued

Corporate Communications/Public Relations/Investor Relations (Corporate Salary Averages by Title, Company Size and Industry) Large Cos.1 Medium Cos.2 Small Cos.3 Senior Vice President Consumer Products $237,850 $167,600 $130,000 Industrial/Manufacturing $178,500 $146,000 $103,750 Healthcare $302,000 $207,000 $153,500… Continued