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The Win In June, Fleishman-Hillard in Washington, D.C., was selected as the agency of record for American Legacy Foundation, a national anti-tobacco organization funded by the $206 billion master settlement agreement achieved between the tobacco… Continued

Within the rapidly changing, highly competitive biotechnology industry, strategic PR pros must initiate strategic programs early enough to ensure that product outcomes match investor and medical community expectations. They must also find and target the… Continued

After several years of stagnant sales, Blue Cross and Blue Shield of South Carolina (BCBSSC) challenged its direct marketing firm, Harte-Hanks DiMark, to better define the health plan’s target market and boost ROI by 15%… Continued

Physicians feel ill equipped to address child sexual abuse issues, which affect 1% of the nation’s children. While many healthcare professionals understand their responsibility to address suspicions of possible sexual abuse, they prefer that parents… Continued

Most Minnesotans turn to friends, books and the media for secondary healthcare information, according to a VitalSigns survey by Allina Health System in Minneapolis. Although physicians are considered the primary resource, citizens here rely heavily… Continued

Consumer satisfaction with HMOs continues to decline while members of point of service (POS) plans are increasingly satisfied with their healthcare options, according to healthcare research firm Caredata.com. This year, HMO satisfaction dropped to 55%… Continued

Healthcare, for PR professonals, is a hot growth area commanding top-notch executive pay of up to $302,000. While compensation levels have risen 4 to 6% on average for PR practitioners, healthcare and high-tech salaries have… Continued

The familiar practice of giving new moms goodie bags filled with tchotchkes like diaper samples, product coupons and brochures recently came under fire and led one hospital to overhaul its policy. What is at the… Continued

The information in Media Moves is provided exclusively to HPRMN by MediaMap. MediaMap provides more than 1,200 agencies with detailed and accurate media information. Visit MediaMap at www.mediamap.com or call 888/624-1620 for more information. Arrivals… Continued

(www.healthatoz.com) 8 Cedar Brook Drive North, #t-1a Cranbury, NJ 08512 If you have information about a health condition – however common or obscure – HealthAtoZ.com wants to be pitched about it. This family-focused site is… Continued