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To boost Illinois’ dismal CHIP (Children’s Health Insurance Program) enrollment numbers last year, an outreach campaign leveraged untapped community resources to reach uninsured working families. Prior to this campaign, only 27,000 of 200,000 eligible children… Continued

More trends on the horizon, as scoped out by industry insiders. Media fragmentation. "As each day goes by, the mainstream press has less and less influence. Just look at the decline of broadcast TV. Internet… Continued

Hold off pitching your travel industry client’s 14-day sightseeing tours and figure out how their product or service will work for the business traveler who wants a little vacation fling. Instead of targeting the overworked… Continued

Hemispheres magazine www.hemispheresmagazine.com Although Hemispheres magazine primarily reaches readers in the air during business flights, Editor Randy Johnson is bent on heightening the United Airlines magazine to make it the most informative travel news source… Continued

As ranked by Corporate Brand Power, an index of Corporate Branding, LLC 1. Pactific Gas & Electric 2. Commonwealth Edison 3. Detroit Edison 4. Consolidated Edison of NY 5. Boston Edison 6. Southern Co. 7.… Continued

Mastering public relations on the Web comes with a steep learning curve. Online maneuvers can effectively build a one-to-one relationship with users or they can be viewed as spam. Gustav Carlson, VP, corporate communications for… Continued

Director of Public Relations Participate.com, the pioneer in online community management services located in Chicago’s Lincoln Park, is seeking an experienced director of public relations. The director of public relations will be responsible for developing… Continued

By the time the Washington Animal Rescue League (WARL) wagged its tail about turning 85 years old in October, the organization was looking to be viewed as a forward-thinking agency well positioned to run with… Continued

When it comes to promotional tchotchkes, every season is a season of giving. The PR industry spends $1 billion annually on "wearable" giveaways alone, typically T-shirts, hats and jackets, according to Angela West, a spokesperson… Continued

Although journalists are becoming more receptive to email pitches, the Web still plays second fiddle to other pitch methods. Recent studies track how reporters and editors prefer to be contacted in various media organizations: Broadcast… Continued