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The Internet is a convenient place until bureaucracy gums it up. One in five users hoping to establish an online bank account abandoned their efforts because the sign-up procedure was too complicated, reports a study… Continued

In today’s world, corporate reputation and strategic philanthropy go hand in hand. But Jeff Comment, CEO of Helzberg Diamonds, isn’t looking for tax breaks or corporate handshakes this holiday season. He’s eating milk and cookies.… Continued

Aside from the cost savings, there’s another reason to put press releases on the Web. The Internet is environmentally friendly. If online communications continues at its present rate, the Web could save 2.7 million tons… Continued

By the time the Washington Animal Rescue League (WARL) wagged its tail about turning 85 years old in October, the organization was looking to be viewed as a forward-thinking agency well positioned to run with… Continued

When it comes to promotional tchotchkes, every season is a season of giving. The PR industry spends $1 billion annually on "wearable" giveaways alone, typically T-shirts, hats and jackets, according to Angela West, a spokesperson… Continued

Although journalists are becoming more receptive to email pitches, the Web still plays second fiddle to other pitch methods. Recent studies track how reporters and editors prefer to be contacted in various media organizations: Broadcast… Continued

Timing is everything when it comes to making a successful media pitch. Catch a reporter at a bad time and you might as well be selling tickets to last year’s Super Bowl. That’s why Goldman… Continued

Teleconference Magazine www.teleconferencemagazine.com 201 East Sandpointe Suite 600 Santa Ana, CA 92707 Advanstar Communications purchased Teleconference magazine a year and a half ago. The bimonthly book targets corporate managers looking for cost-effective business solutions. At… Continued

It’s no secret that the Web is changing the very essence of PR. As direct communication between companies and consumers is gaining ground, politicians and the press are becoming "disintermediated," observes Evan Kraus, VP/director technology… Continued

The Internet isn’t all happy communities and smooth communication. It can host unsavory characters whose bandito intentions turn Web sites into corporate whipping posts. ‘Rogue Sites,’ as they are known, are digital peanut galleries whose… Continued