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You know a medium has "arrived" when it’s amassed its own entourage of trade association awards gigs. Last week the Web Marketing Association announced the winners of its third annual WebAwards for corporate Web sites,… Continued

The countdown has begun – not for the New Year to begin, but rather for the Y2K hype to end already. But for those PR NEWS readers who just can’t get enough of the big… Continued

Corporate Moves Kimberly-Clark promotes Tina S. Barry to senior VP corporate communications, from VP. Coors Brewing Co. names Patricia Healey VP of corporate communications. Her experience includes positions with shopping center developer Westfield Corp., and… Continued

Diversity initiatives are no longer a moral imperative; they are critical strategies for corporations hoping to woo employees, customers, investors, business partners and favorable media coverage. A study released last week by the Diversity Best… Continued

If one of your PR campaigns this year knocked the socks off your competition, staved off a major crisis, or boosted your company’s reputation and bottom line, all the while proving PR’s worth, then be… Continued

The Internet is a convenient place until bureaucracy gums it up. One in five users hoping to establish an online bank account abandoned their efforts because the sign-up procedure was too complicated, reports a study… Continued

In today’s world, corporate reputation and strategic philanthropy go hand in hand. But Jeff Comment, CEO of Helzberg Diamonds, isn’t looking for tax breaks or corporate handshakes this holiday season. He’s eating milk and cookies.… Continued

Aside from the cost savings, there’s another reason to put press releases on the Web. The Internet is environmentally friendly. If online communications continues at its present rate, the Web could save 2.7 million tons… Continued

By the time the Washington Animal Rescue League (WARL) wagged its tail about turning 85 years old in October, the organization was looking to be viewed as a forward-thinking agency well positioned to run with… Continued

When it comes to promotional tchotchkes, every season is a season of giving. The PR industry spends $1 billion annually on "wearable" giveaways alone, typically T-shirts, hats and jackets, according to Angela West, a spokesperson… Continued