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e healthcare industry in the U.S. made a smooth transition into the Year 2000, according to the Pharmaceutical Alliance for Y2K Readiness, a coalition of pharmaceutical manufacturers, wholesale distributors and other healthcare organizations. Public health… Continued

The boom in the biotech industry has meant more career opportunities for healthcare communicators – but only those prepared to weather the drama of IPOs, mergers, tight budgets, and, in many cases, deep ethical dilemmas.… Continued

The information in Media Moves is provided exclusively to HPRMN by MediaMap. MediaMap provides more than 1,200 agencies with detailed and accurate media information. Visit MediaMap at www.mediamap.com or call 888/624-1620 for more information. Arrivals… Continued

Health Magazine 2 Embarcadero Center, #600 San Francisco, CA 94111 Getting ink in Health Magazine, one of the most highly read consumer health publications, is not as difficult as you may think. The magazine’s editors… Continued

The Win Speaking at a trade show can result in new client business. This is what Prospect Associates believes led to an invitation to submit a proposal for an outreach program to support the Massachusetts… Continued

When the board of Southeast Medical Alliance (SMA) decided to remove its CEO of nearly 10 years, it knew the sensitive decision required a solid crisis communications plan before making a public announcement in September… Continued

Increasingly, diet and exercise are becoming top priorities for Americans, according to a survey by the American Dietetic Association (ADA). In 1999, at least 84% of American adults said that diet and nutrition are important… Continued

Despite aggressive youth-focused messages about safe sex, HIV-infected male and female youths are twice as likely as adults to practice unsafe sex or to share needles following the diagnosis, according to researchers at the University… Continued

Y2K issues kept healthcare PR professionals plenty busy throughout 1999 and around the clock on New Year’s Eve. Chances are one of the key reasons you had to ring in the Year 2000 at a… Continued

Consumer satisfaction with prescription drug plans is higher than consumer satisfaction with overall health plans, according to a survey by Caredata.com, an Internet content provider. The survey found that 54% of commercial managed care plan… Continued