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Customer service practices during the first official e-holiday came up short. Despite the Internet’s velocity, the speed of e-customer service was lacking. According to the Software & Information Industry Association (SIIA), 42% of customers who… Continued

PR professionals attending last year’s PR NEWS seminar "Best Practices in PR Measurement" pontificated on the three biggest challenges facing them at work. Answering anonymously, they most commonly listed their three top challenges as: Getting… Continued

While Americans continue to espouse concern for environmental protection, green causes have lost some of their celebrity status in the midst of the current economic boom. A study by Wirthlin Worldwide indicates that while three-fourths… Continued

In the wake of the World Trade Organization (WTO) meeting late last year, Seattle’s police chief resigned, the mayor is under siege, and there are lots of embarrassing questions, all because they and their city… Continued

With the ink drying on many corporations’ annual budgets, not all PR departments captured the funding they were seeking. But even if they don’t have the bottom-line numbers to prove their worth to CFOs and… Continued

In 1994, employees at Continental Airlines were embarrassed to admit they worked for the airline that was ranked dead last among the major U.S. carriers and so often the butt of late-night talk show jokes.… Continued

Health Magazine 2 Embarcadero Center, #600 San Francisco, CA 94111 Getting ink in Health Magazine, one of the most highly read consumer health publications, is not as difficult as you may think. The magazine’s editors… Continued

The Win Speaking at a trade show can result in new client business. This is what Prospect Associates believes led to an invitation to submit a proposal for an outreach program to support the Massachusetts… Continued

When the board of Southeast Medical Alliance (SMA) decided to remove its CEO of nearly 10 years, it knew the sensitive decision required a solid crisis communications plan before making a public announcement in September… Continued

Increasingly, diet and exercise are becoming top priorities for Americans, according to a survey by the American Dietetic Association (ADA). In 1999, at least 84% of American adults said that diet and nutrition are important… Continued