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As the economy coasts, and tech stocks rise ever higher, it’s no shocker that Internet and high-tech companies are drawing the most investor eyeballs on the Web. Powerize.com, a Web source of business and investment… Continued

A growing number of public affairs executives are gaining a seat at the table with CEOs, according to the latest report issued by the Foundation for Public Affairs. Nearly two-thirds of the 223 PA execs… Continued

Having, until recently, operated in a highly regulated environment, utility companies have had little incentive to focus on competitive branding – and it shows. The latest "Corporate Brand Power" index released by Stamford, Conn.-based Corporate… Continued

Mergers swept the communications industry by force in 1999, and if industry forecasters are correct, 2000 will bring more of the same. As PR NEWS went to press on the eve of the so-called-but-not-quite-accurate millennium,… Continued

For 20 years before I became a traffic builder for Web sites, I was a publicist handling household name consumer brands. I’m going to share a trade secret with you: press releases are a colossal… Continued

To boost Illinois’ dismal CHIP (Children’s Health Insurance Program) enrollment numbers last year, an outreach campaign leveraged untapped community resources to reach uninsured working families. Prior to this campaign, only 27,000 of 200,000 eligible children… Continued

More trends on the horizon, as scoped out by industry insiders. Media fragmentation. "As each day goes by, the mainstream press has less and less influence. Just look at the decline of broadcast TV. Internet… Continued

Hold off pitching your travel industry client’s 14-day sightseeing tours and figure out how their product or service will work for the business traveler who wants a little vacation fling. Instead of targeting the overworked… Continued

Corporate Moves Kimberly-Clark promotes Tina S. Barry to senior VP corporate communications, from VP. Coors Brewing Co. names Patricia Healey VP of corporate communications. Her experience includes positions with shopping center developer Westfield Corp., and… Continued

Diversity initiatives are no longer a moral imperative; they are critical strategies for corporations hoping to woo employees, customers, investors, business partners and favorable media coverage. A study released last week by the Diversity Best… Continued