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Despite the deluge of money online companies spend in advertising, as witnessed during the Super Bowl, the goal of developing a loyal following remains elusive. But throwing more money at the problem will not make… Continued

Look for new content from Medialink. Its January 25 acquisition of U.S. Newswire allows the news distributor to push data on public affairs and government relations your way. (212/682-8300.)

When the Chrysler Corp. launched its corporate wellness program in 1985 it was considered ahead of its time for the automotive industry and among the first large employers to invest in a comprehensive program. In… Continued

Although health plans and employers recognize the importance of modifying risky health behaviors and managing chronic conditions, interventions tend to be "limited and piecemeal," according to a report by the Center for the Advancement of… Continued

The Internet is more powerful than TV in influencing prescription drug decisions, according to the recent Cyber Dialogue study, Cybercitizen Health. When the Internet is compared to major media vehicles like TV and print, pharmaceutical… Continued

Overall public trust in hospital emergency rooms is eroding, according to a study conducted by researchers at the University of California-Davis Medical Center in Sacramento. While the causes are expansive and complex, the study concludes… Continued

When the Centers for Disease Control and Prevention recently released its report on advanced reproductive technology (ART) success rates, it laid the groundwork for healthcare communicators to educate millions of women on how to best… Continued

Pharmacia & Upjohn, a billion dollar innovator, develops pharmaceuticals that give people around the world the opportunity to experience life to its fullest. We rely on our Public Relations professionals to educate the public about… Continued

If you’re looking to make your database of journalists more comprehensive, two companies recently launched services that expand access to journalists online and offline. Last month, Press Access announced its entry into healthcare promoting its… Continued

Makovsky & Company (www.makovsky.com) "Best Managed PR Firm in U.S." and "Top 15 in N.Y. – Inside PR" We’re growing and seeking dynamic, opportunity-hungry PR/IR professionals for several key positions including: Technology – Account Executive… Continued