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PeopleSoft PeopleSoft, a world leader in E-business applications software and rated the 6th best company to work for in 1999 by Fortune Magazine, is growing and is looking for Communications Pros: PR PROGRAM MANAGERS (PLEASANTON,… Continued

On the Radar Screen Holey donuts, Batman. There’s a new superhero on the scene, and he’s got something more potent than pure PR. He’s got caffeine – and a minor identity crisis. Other corporations may… Continued

"First they tell me one thing. Then they tell me something else. When it’s time for me to do something, what do I listen to?" This was among the complaints I heard in a recent… Continued

Webcasts are a beautiful thing when they work. But the hurdles to attaining that beauty are many and high. First, there are the issues of bandwidth, firewalls and desktop software. Then, assuming those barriers are… Continued

The Case In November 1998, financial services powerhouse Morgan Stanley Dean Witter – which trades electricity through its commodities desk – was gearing up to build and operate a new electric generation facility near a… Continued

Michael Jordan may have built his fame by being the ball, but now, as president of operations for the Washington Wizards, he joins the growing ranks of business leaders seeking to be the brand as… Continued

PR Newswire did several studies on the subject of press releases and reporters. Here’s what they found out: How reporters in the newspaper, trade, radio, TV and wire services receive their news. How reporters in… Continued

Baltimore Sun 501 North Calvert Baltimore, MD 21278 410/332-6000 http://www.sunspot.net It might seem like there’s no right way to pitch Baltimore Sun reporters – they ask for faxes, then complain they’re inundated; they say to… Continued

In a meeting last week, renowned Newsweek reporter Michael Isikoff (of Lewinsky scandal fame) told PR NEWS editors that he still uses the same investigative techniques coined by Bob Woodward to crack big stories. Sometimes… Continued

Content Disseminator. TradeSpeak.com, which launched Jan. 25, provides a platform for companies to post white papers showcasing their technology and business solutions. Regular submission fees are $75 per document per month. But, companies submitting papers… Continued