Subscription Content

Circumventing a Nasty Scenario through Precautionary Tactics and Open Dialogue

February 7th, 2000 by

The Case Southeast Medical Alliance (SMA) decided to remove its CEO of nearly 10 years. Knowing the move would create a sensitive situation, the company initiated a crisis communications plan before making the public announcement… Continued

Hotline

February 7th, 2000 by

Maximum exposure. On Valentine’s Day, men’s mag Maxim will launch Maxim Online – a 12-channel site covering topics such as sex and sports, and touting interactive features such as swimsuit videos, personalized e-cards, and live… Continued

In Touch with the Society

February 7th, 2000 by

Counselor Steve Pisinski takes the helm as PRSA’s new chairman this year. PR NEWS caught up with him to get the skinny on his vision for PRSA and the profession in 2000. PRN: Credibility remains… Continued

This Just In…

February 7th, 2000 by

The Association of Internet Professionals (AIP) and International Webmasters Association (IWA) announce a partnership to further the standardization of Internet skills certification for professionals who work with the Web. International Association of Business Communications (IABC)… Continued

Media Insight: Sports Illustrated for Women

February 7th, 2000 by

Time & Life Building New York, NY 10020 212/522-1212 Beginning in March, SI for Women will be published bimonthly. The March/April issue will hit newsstands on March 5 at a cover price of $3.50. The… Continued

JobTracker

February 7th, 2000 by

Connect Public Relations ACCOUNT DIRECTOR Connect Public Relations, with offices in Utah and California, is seeking an experienced PR professional to develop and execute strategic marketing-based public relations programs for multiple hi-tech firms. This person… Continued

Say What?

February 7th, 2000 by

Okay, we were slightly peeved by the combined seven emails and two snail mail releases that Wave Rock Communications floated our way last week announcing its five new clients. But we were astonished and astounded… Continued

– 30 –

February 7th, 2000 by

Hollywood – and maybe even Capitol Hill -must have left a few Europeans confused as to how business is done in the U.S. Let this be their wake-up call: not all North Americans conduct their… Continued

Freelancing Loses Stigma, Gains Cachet

February 7th, 2000 by

When Levi Strauss launched its Slates brand clothing line last August, Ketchum San Francisco gained a plateful of new business. But the agency didn’t exactly win the account from soup to nuts. Slates is also… Continued

Alert to Our Readers

February 7th, 2000 by

Balancing self-promotion with our readers’ "need to know," we’ve listed some of PR NEWS’ upcoming awards, seminars and other programs to help you cut through all the clutter. Visit http://www.PRandMarketing.com for information on all these… Continued