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Jacinta Gauda, SVP corporate affairs at Golin Harris, offers some guidelines: Look beyond HQ. Spread your resources to markets you hope to penetrate, or to communities where you have satellite offices, plants or stores. Go… Continued

Now we’ve heard everything. New York publicist Andrea Martone has carved out a media relations niche unlike any other. As president of Intuitive Vision Network, she bills her firm as "the nation’s only paranormal public… Continued

Companies that integrate their business goals with philanthropic endeavors continue to win loyalty from consumers, according to the latest Cone, Inc. survey. Of those responding to the firm’s 1999 "Holiday Trend Tracker," 88 percent said… Continued

Lee Kravitz, founding editor of React, will become editor of Parade, effective March 1. He replaces Walter Anderson, who became chairman, publisher and CEO in January…Michael Rooney, publisher of ESPN: The Magazine has been promoted… Continued

Looking for a job or just putting out feelers? Times have changed, and so have the rules about resumes. Marie Raperto, president of the Cantor Concern, a New York executive search firm, offers tips for… Continued

No time for blood buddies. Does the friendliness factor score points with reporters? No dice, says George Tamerlani, a senior producer with Reuters Television in Washington, DC. "People call me and speak with this level… Continued

PR career tracks continue to spark the ambitions of college students, but fewer twenty-somethings are pursuing graduate level studies in the field. According to the latest directory by Advertising Education Publications, college grads with bachelor’s… Continued

Food for thought. Canned goods manufacturer Veg*All scored 8.5 million media impressions last year by cooking up a ready-made feature for newspaper food editors. To promote its "Lucky Seven" Instant Win Game (which will award… Continued

It’s an uncertain role PR plays on the Internet stage. Does it involve itself with the day-to-day running of a site or is it a techie’s job? Are rogue sites to be ignored or dealt… Continued

Bigger is better. If you’re targeting bifocaled boomers or news-savvy seniors, Time may be the place. Last week the venerable title launched a large-type version, featuring 16-point type and a folio size equivalent to that… Continued