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Although health plans and employers recognize the importance of modifying risky health behaviors and managing chronic conditions, interventions tend to be "limited and piecemeal," according to a report by the Center for the Advancement of… Continued

The Internet is more powerful than TV in influencing prescription drug decisions, according to the recent Cyber Dialogue study, Cybercitizen Health. When the Internet is compared to major media vehicles like TV and print, pharmaceutical… Continued

Overall public trust in hospital emergency rooms is eroding, according to a study conducted by researchers at the University of California-Davis Medical Center in Sacramento. While the causes are expansive and complex, the study concludes… Continued

When the Centers for Disease Control and Prevention recently released its report on advanced reproductive technology (ART) success rates, it laid the groundwork for healthcare communicators to educate millions of women on how to best… Continued

Pharmacia & Upjohn, a billion dollar innovator, develops pharmaceuticals that give people around the world the opportunity to experience life to its fullest. We rely on our Public Relations professionals to educate the public about… Continued

If you’re looking to make your database of journalists more comprehensive, two companies recently launched services that expand access to journalists online and offline. Last month, Press Access announced its entry into healthcare promoting its… Continued

Makovsky & Company (www.makovsky.com) "Best Managed PR Firm in U.S." and "Top 15 in N.Y. – Inside PR" We’re growing and seeking dynamic, opportunity-hungry PR/IR professionals for several key positions including: Technology – Account Executive… Continued

The Case In November 1998, financial services powerhouse Morgan Stanley Dean Witter – which trades electricity through its commodities desk – was gearing up to build and operate a new electric generation facility near a… Continued

Michael Jordan may have built his fame by being the ball, but now, as president of operations for the Washington Wizards, he joins the growing ranks of business leaders seeking to be the brand as… Continued

PR Newswire did several studies on the subject of press releases and reporters. Here’s what they found out: How reporters in the newspaper, trade, radio, TV and wire services receive their news. How reporters in… Continued