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Media Insight: Sports Illustrated for Women

February 7th, 2000 by

Time & Life Building New York, NY 10020 212/522-1212 Beginning in March, SI for Women will be published bimonthly. The March/April issue will hit newsstands on March 5 at a cover price of $3.50. The… Continued

JobTracker

February 7th, 2000 by

Connect Public Relations ACCOUNT DIRECTOR Connect Public Relations, with offices in Utah and California, is seeking an experienced PR professional to develop and execute strategic marketing-based public relations programs for multiple hi-tech firms. This person… Continued

Say What?

February 7th, 2000 by

Okay, we were slightly peeved by the combined seven emails and two snail mail releases that Wave Rock Communications floated our way last week announcing its five new clients. But we were astonished and astounded… Continued

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February 7th, 2000 by

Hollywood – and maybe even Capitol Hill -must have left a few Europeans confused as to how business is done in the U.S. Let this be their wake-up call: not all North Americans conduct their… Continued

Freelancing Loses Stigma, Gains Cachet

February 7th, 2000 by

When Levi Strauss launched its Slates brand clothing line last August, Ketchum San Francisco gained a plateful of new business. But the agency didn’t exactly win the account from soup to nuts. Slates is also… Continued

Alert to Our Readers

February 7th, 2000 by

Balancing self-promotion with our readers’ "need to know," we’ve listed some of PR NEWS’ upcoming awards, seminars and other programs to help you cut through all the clutter. Visit http://www.PRandMarketing.com for information on all these… Continued

What’s Good for the Goose…

February 7th, 2000 by

The elements constituting good reporting are universal, whether they are in a newspaper or a press release. Mike McCurry, former press secretary to President Clinton, spoke on the subject at a discussion forum sponsored by… Continued

Building Loyalty with Online Users

February 7th, 2000 by

Despite the deluge of money online companies spend in advertising, as witnessed during the Super Bowl, the goal of developing a loyal following remains elusive. But throwing more money at the problem will not make… Continued

On The Radar Screen

February 7th, 2000 by

Look for new content from Medialink. Its January 25 acquisition of U.S. Newswire allows the news distributor to push data on public affairs and government relations your way. (212/682-8300.)

Before It Goes Online, Take A Lesson in Technical Webspeak

February 7th, 2000 by

The technicalities of the Web are intimidating and perplexing, but PR practitioners need to become familiar with them. Working with Internet designers, project managers or IT professionals on a Web project is no different than… Continued