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Global Dominance?

February 14th, 2000 by

PRSA will hold its next board of directors meeting in London in early April with hopes of expanding international alliances. Representatives plan to meet with members of the Institute for Public Relations and other groups… Continued

Still a Long Way to Go

February 14th, 2000 by

A benchmark study launched by the N.Y.-based nonprofit Catalyst reveals that women represent only 12% of corporate officers at Canada’s 560 largest corporations – only 690 of 5,746 jobs. Further up the ranks, the picture… Continued

Say What?

February 14th, 2000 by

It’s Valentine’s Day and love is undoubtedly in the air for the PR staff at Uproar Inc., an online game and entertainment site. We understand these folks were perhaps intoxicated by perfume, chocolate and a… Continued

People Moves

February 14th, 2000 by

Mike Fernandez leaves U S West to join Cigna Corp. as senior VP of communications and public affairs… PR Newswire’s recently acquired eWatch Internet monitoring service will be headed by Nancy Sells. Sells has been… Continued

Media Insight: ‘Next Step’

February 14th, 2000 by

KRON-TV/BayTV 50 West San Fernando St., Suite 110 San Jose, CA 95113 415/561-8724 http://www.nextstep.com San Francisco’s BayTV (a joint venture of the Chronicle Broadcasting Co. and AT&T Broadband) launched the show “New Media News” in… Continued

To Err is Human. To Admit it is Better.

February 14th, 2000 by

An interesting feature of the recent presidential debates was the question: “What’s the biggest mistake you’ve ever made?” After all the events in Washington in the last year, it is clear now that the public… Continued

Media Moves

February 14th, 2000 by

Stephanie Stoughton joins Boston Globe as a business writer to cover e-commerce. Stoughton@globe.com… Susan Kuchinskas, former senior reporter at Adweek’s IQ, joins Business 2.0 as senior writer covering marketing. skuchinskas@business2.com…Tom Hoffman, senior editor covering management… Continued

Accidentally Spamming Members…and Other Lessons From a Failed ListServ

February 14th, 2000 by

When a national PR organization (which shall remain nameless) initiated an email discussion group, little did it know the project was doomed from the start. The idea was to build an electronic platform where organization… Continued

Editorial Calendar Alert

February 14th, 2000 by

ABA Journal Editorial: Special issue on lifestyle products for the legal profession. Publication covers products, fashion and technology targeted for lawyers’ use. Information and photos of products in addition to how they can enhance the… Continued

Big Bucks are Name of the Game in Magazine Launch

February 14th, 2000 by

The Case In early1999, Computec Media, a leading publisher of European video and PC gaming magazines, laid plans to expand its presence in the U.S. with the launch of two new consumer magazines. Its hypothesis:… Continued