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General Electric’s board is tops with investors and leading business people alike. Fortune magazine found people admired the company because of its Internet initiatives. Within a year GE, a non-info-technical firm, grew from Web infant… Continued

Cyclist and cancer survivor Lance Armstrong kicks off the launch of Cycle of Hope, a national cancer education effort supported by his eponymous foundation and Bristol-Myers Squibb…Carl Thompson Associates courts investors and the media in… Continued

Ad equivalency measures have their share of critics, but some say the practice still deserves a place within the arsenal of PR measurement tools. The challenge is for proponents to fess up to where the… Continued

Hoping to rack up some extra media mileage in ink that travels abroad? Don’t count on your message reaching China in one piece. The Chinese government now prohibits magazine publishers from using their brand names… Continued

To help investors more accurately monitor their piece of BellSouth Corp., the company will decide in April whether it will create a tracking stock for its Latin America businesses. The proposal stems from the company’s… Continued

Healthcare sites recently got caught with their hands in the privacy cookie jar, reports The California Healthcare Foundation. The organization found that health Web sites frequently collect personal information from consumers without their knowledge and… Continued

Beefing up their Web dexterity, Ford Motor Co. and Delta Airlines plan to give their employees computer/Internet access for a nominal fee. Delta employees will pay around $12 a month for the hardware and access… Continued

Balancing self-promotion with our readers’ "need to know," we’ve listed some of PR NEWS’ upcoming awards, seminars and other programs to help you cut through all the clutter. Visit http://www.PRandMarketing.com for information on all these… Continued

The elements constituting good reporting are universal, whether they are in a newspaper or a press release. Mike McCurry, former press secretary to President Clinton, spoke on the subject at a discussion forum sponsored by… Continued

Despite the deluge of money online companies spend in advertising, as witnessed during the Super Bowl, the goal of developing a loyal following remains elusive. But throwing more money at the problem will not make… Continued