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The Case In early1999, Computec Media, a leading publisher of European video and PC gaming magazines, laid plans to expand its presence in the U.S. with the launch of two new consumer magazines. Its hypothesis:… Continued

Hitting the Airwaves. Expanding their reach, USA Today and Gannett plan to launch USA Today Live, a broadcast and Internet effort, this summer. The new product will have its own staff that will produce prepackaged… Continued

If you’re an insurance company whose name hasn’t changed in 30 years, customers may think of you as “the company my dad used” – as in a paragon of financial stability and tradition. If you’re… Continued

Men’s End. On the heels of the fold of P.O.V. (PRN Jan. 17), two magazines join the growing list of once-hip, now-defunct men’s titles. Four-year-old Icon bows out of the competition after it fell hopelessly… Continued

Sympathetic media coverage in the wake of a string of cyber attacks helped etailers save face with customers and investors. Buy.com sold 14 million shares, raising $182 million during its IPO, despite hackers’ sabotage attempts.… Continued

General Electric’s board is tops with investors and leading business people alike. Fortune magazine found people admired the company because of its Internet initiatives. Within a year GE, a non-info-technical firm, grew from Web infant… Continued

Cyclist and cancer survivor Lance Armstrong kicks off the launch of Cycle of Hope, a national cancer education effort supported by his eponymous foundation and Bristol-Myers Squibb…Carl Thompson Associates courts investors and the media in… Continued

Ad equivalency measures have their share of critics, but some say the practice still deserves a place within the arsenal of PR measurement tools. The challenge is for proponents to fess up to where the… Continued

Maximum exposure. On Valentine’s Day, men’s mag Maxim will launch Maxim Online – a 12-channel site covering topics such as sex and sports, and touting interactive features such as swimsuit videos, personalized e-cards, and live… Continued

Counselor Steve Pisinski takes the helm as PRSA’s new chairman this year. PR NEWS caught up with him to get the skinny on his vision for PRSA and the profession in 2000. PRN: Credibility remains… Continued