Subscription Content

It’s an uncertain role PR plays on the Internet stage. Does it involve itself with the day-to-day running of a site or is it a techie’s job? Are rogue sites to be ignored or dealt… Continued

Bigger is better. If you’re targeting bifocaled boomers or news-savvy seniors, Time may be the place. Last week the venerable title launched a large-type version, featuring 16-point type and a folio size equivalent to that… Continued

The Case Southeast Medical Alliance (SMA) decided to remove its CEO of nearly 10 years. Knowing the move would create a sensitive situation, the company initiated a crisis communications plan before making the public announcement… Continued

February 6-8 The Symposium on E-Healthcare for Physicians, Hospitals & Integrated Delivery Systems. Scottsdale, Ariz. 800/684-4549. www.ehealthcareconnections.com March 14-17 American Foundation for AIDS Research’s National Conference: HIV/AIDS at the Crossroads. San Francisco. 514/874-1998. www.nauc.org. March… Continued

Does your voice command respect and authority? If not, a new book, How To Say It With Your Voice, provides helpful pointers on how to turn your voice into a more effective business communication tool.… Continued

Escalating healthcare costs coupled with a tight labor market have employers scrambling for ways to more aggressively promote disease prevention and healthier lifestyles among employees. Recent market trends underscore why the climate couldn’t be better… Continued

After several reports indicated that North Carolina is a "couch potato" state, Blue Cross and Blue Shield of North Carolina was motivated to donate $1 million for a statewide outreach effort to help citizens get… Continued

Pennsylvania is stepping up its efforts to reach women of childbearing age to get tested for HIV. Earlier this month, the department of health launched an aggressive television campaign that stresses the need for pregnant… Continued

Most PR practitioners know the Code of Professional Standards upheld by the Public Relations Society of America (PRSA). In it, PRSA declares its commitment to the free exercise of human rights, especially freedom of speech,… Continued

When the Chrysler Corp. launched its corporate wellness program in 1985 it was considered ahead of its time for the automotive industry and among the first large employers to invest in a comprehensive program. In… Continued