Subscription Content

And the nomination for most pointless waste of cereal goes to…Litzky Public Relations, which sent us a sheet of letterhead with a baggie of half-crumbled Cheerios stapled to the top. The accompanying copy read as… Continued

Ken Yamada Senior Editor, Redherring.com 1550 Bryant Street, Suite 450 San Francisco CA 94103 415/865-2277 415/865-2280 (FAX) kyamada@redherring.com FOCUS: Oversees the Industry Channel. Edits stories, and writes about early stage development of companies, IPOs, spin-offs… Continued

The “PR NEWS Guide to Best Practices in PR Measurement” includes strategies and tips for measuring internal and external PR efforts; case studies on successful measurement campaigns; tips on how to measure media objectives; statistics,… Continued

110 Fifth Ave. New York, NY 10011 212/886-3600 http://www.fhmusa.com After boasting successful launches in the U.K., Australia, Singapore, Malaysia, Turkey and France, British publisher EMAP introduced an Americanized version of For Him Magazine (FHM) Feb.… Continued

Joseph Dragonette, founder and chairman of the Chicago-based firm GCI Dragonette, died Feb. 18 from complications related to multiple sclerosis. During his 35-year career, Dragonette set notable milestones such as securing U.S. landing rights for… Continued

Maybe it was Carlos Santana’s supernatural Grammy sweep that put awards on the brains of PR NEWS editors. Whatever the subliminal spark, we decided to check in with last year’s Platinum PR Award winners to… Continued

PR NEWS gives two enthusiastic thumbs up to the following mail promotions that were just too cheeky to ignore: A Jazzy I/R Approach. I/B/E/S, a financial intelligence firm, was having trouble being “heard” over the… Continued

Ogilvy PR Worldwide will implement a communications andI/R push for Sweepsclub.com, a Web-based company that provides online sweepstakes, contests, rewards points and promotions…Cohn & Wolfe Atlanta will handle PR surrounding Major League Baseball’s John Hancock… Continued

A Vote for Independents…of a Different Kind I disagree with Mr. Amernic’s comments (“Open Mike,” PRN, Feb. 21) on sole practitioners being the best choice for outsourcing communications work. The best of all worlds is… Continued

Myth #1: People cruise the Web mostly for business-related info during office hours. According to Nielsen/NetRatings, at-work surfers logged on for personal use more than twice as often as at-home users during the month of… Continued