Myth #1: People cruise the Web mostly for business-related info during office hours. According to Nielsen/NetRatings, at-work surfers logged on for personal use more than
twice as often as at-home users during the month of January. If you've been keeping the graphics simple on your online car promotion or Web-based vacation getaway contest for
fear of upsetting bandwidth-deficient customers, it may not be as big of a problem as you think. Surfers' home computers may get their juice from weenie-powered phone line, but
most offices have T-3 lines.
Myth #2: Older Americans don't surf. If you've been nixing grandparents from your list of online targets, think again. Nearly 10 million seniors (17 percent of Americans aged
55 or older) were active Internet users in 1999, and their ranks are predicted to more than double by 2002 as the Baby Boomer generation ages. Seniors' top-ranked sites,
according to eBiz Daily:
1. Senior.com
2. Seniors.com
3. iGrandparents
4. GenerationA
5. SeniorSite
6. SeniorNet
7. Go60
8. AARP
9. Seniors-Site
10. SeniorJunction