110 Fifth Ave. New York, NY 10011 212/886-3600 http://www.fhmusa.com After boasting successful launches in the U.K., Australia, Singapore, Malaysia, Turkey and France, British publisher EMAP introduced an Americanized version of For Him Magazine (FHM) Feb.… Continued
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Dragonette Dies at 63
February 28th, 2000 by PRNEWSJoseph Dragonette, founder and chairman of the Chicago-based firm GCI Dragonette, died Feb. 18 from complications related to multiple sclerosis. During his 35-year career, Dragonette set notable milestones such as securing U.S. landing rights for… Continued
Winning PR Campaigns Prove To Be More Than One-Hit Wonders
February 28th, 2000 by PRNEWSMaybe it was Carlos Santana’s supernatural Grammy sweep that put awards on the brains of PR NEWS editors. Whatever the subliminal spark, we decided to check in with last year’s Platinum PR Award winners to… Continued
Clever Packaging Makes the Pitch
February 28th, 2000 by PRNEWSPR NEWS gives two enthusiastic thumbs up to the following mail promotions that were just too cheeky to ignore: A Jazzy I/R Approach. I/B/E/S, a financial intelligence firm, was having trouble being “heard” over the… Continued
Campaign Roll-Outs
February 28th, 2000 by PRNEWSOgilvy PR Worldwide will implement a communications andI/R push for Sweepsclub.com, a Web-based company that provides online sweepstakes, contests, rewards points and promotions…Cohn & Wolfe Atlanta will handle PR surrounding Major League Baseball’s John Hancock… Continued
Debunking Myths About Web Use
February 28th, 2000 by PRNEWSMyth #1: People cruise the Web mostly for business-related info during office hours. According to Nielsen/NetRatings, at-work surfers logged on for personal use more than twice as often as at-home users during the month of… Continued
New Features
February 21st, 2000 by PRNEWSSweeter Deal. Honey Magazine is modeling a makeover courtesy of its new parent company, Vanguarde Media, which acquired the title last month. The beautified lifestyle book hit newsstands last week with a host of new… Continued
Media Insight: National Public Radio (NPR)
February 21st, 2000 by PRNEWS635 Massachusetts Ave. NW Washington, D.C. 20001-3753 Telephone: 202/414-2000 http://www.npr.org There is a great deal of subject overlap among the desks at NPR. For example, both the science and the national desks handle environmental stories.… Continued