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Reid Walker Director, External Communications PSINet, Inc. Herndon, VA 703/904-4100 http://www.psinet.com http://www.reid-on.com Past Life Account supervisor for Shandwick/Kaufman D.C., then for Porter Novelli D.C. Joined Nasdaq Stock Market/National Association of Securities Dealers as director, media… Continued

And the nomination for most pointless waste of cereal goes to…Litzky Public Relations, which sent us a sheet of letterhead with a baggie of half-crumbled Cheerios stapled to the top. The accompanying copy read as… Continued

Ken Yamada Senior Editor, Redherring.com 1550 Bryant Street, Suite 450 San Francisco CA 94103 415/865-2277 415/865-2280 (FAX) kyamada@redherring.com FOCUS: Oversees the Industry Channel. Edits stories, and writes about early stage development of companies, IPOs, spin-offs… Continued

The “PR NEWS Guide to Best Practices in PR Measurement” includes strategies and tips for measuring internal and external PR efforts; case studies on successful measurement campaigns; tips on how to measure media objectives; statistics,… Continued

110 Fifth Ave. New York, NY 10011 212/886-3600 http://www.fhmusa.com After boasting successful launches in the U.K., Australia, Singapore, Malaysia, Turkey and France, British publisher EMAP introduced an Americanized version of For Him Magazine (FHM) Feb.… Continued

Joseph Dragonette, founder and chairman of the Chicago-based firm GCI Dragonette, died Feb. 18 from complications related to multiple sclerosis. During his 35-year career, Dragonette set notable milestones such as securing U.S. landing rights for… Continued

Maybe it was Carlos Santana’s supernatural Grammy sweep that put awards on the brains of PR NEWS editors. Whatever the subliminal spark, we decided to check in with last year’s Platinum PR Award winners to… Continued

Houston Chronicle VP/managing editor Tony Pederson is promoted to SVP/executive editor. Tommy Miller is promoted from deputy managing editor to managing editor…Scott Barancik, leaves post as reporter at American Banker to become business reporter with… Continued

Estee Lauder promotes Cathy O’Brien to VP of communications for several of its brands. O’Brien was executive director. PR Newswire promotes Todd Grossman to VP of strategic channels from global information distributor. Business Wire names… Continued

Popular Mechanics. In the May 2000 issue, Kim Komando will spotlight the fastest personal computers available, examining features such as RAM, hard drive types/speeds, and CD-ROM/DVD drive speeds. Contact Carol or Jenn at 602/381-8200, x200,… Continued