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Debunking Myths About Web Use

February 28th, 2000 by

Myth #1: People cruise the Web mostly for business-related info during office hours. According to Nielsen/NetRatings, at-work surfers logged on for personal use more than twice as often as at-home users during the month of… Continued

Reporters Give Inside Skinny On Trade Show Gems and Gaffs

February 28th, 2000 by

Last week, PR NEWS reported on winning trade show strategies that have garnered publicity for corporate heavyweights. In part two of the story, we bring you tips from the trenches. Editors from Selling to Kids… Continued

Editorial Calendar Alert

February 28th, 2000 by

Auto Remarketing. The annual Spring Auto Auction Report will feature economic and market forecasts for the coming year concerning auto auctions. Information on resale trends or changing buying trends for autos is of interest. Deadline:… Continued

A Different Kind of Fee Structure

February 28th, 2000 by

Bartering isn’t just a practice for hard times. Case in point: The Horn Group, a San Francisco PR firm specializing in high tech, has capitalized on IPO-mania by forming its own investment fund and accepting… Continued

Media Moves

February 28th, 2000 by

Eric Glick, Washington editor, leaves Cable World to become director of communications at the National Cable Television Association. 202/775-3629 or eglick@ncta.com…Courtney Macavinta, reporter, is leaving CNET News.com to assume the managing editor post at ChickClick.com.… Continued

Watchdogs to Watch

February 28th, 2000 by

Epinions.com is a community-powered “unbiased online buying guide.” Consumers can visit the site and view peer reviews of everything from SUVs to colleges to appliances and even kitchen sinks. Lemons are mentioned by name. What’s… Continued

Media Strategy

February 28th, 2000 by

Hot Tip. Does your CEO need media training? Joyce Newman, an executive coach and head of The Newman Group in New York, lists four mistakes that executives commonly make in the spotlight: Talking encyclopedia. Keep… Continued

Good Reps are CEOs’ Business

February 28th, 2000 by

In the not-so-distant future, CEO candidates who would be king (or queen) may be selling their ability to manage not only profit margins and people, but also corporate reputations. A Yankelovich study conducted on behalf… Continued

Open Mike

February 21st, 2000 by

Online Arsenal It is clear that Mr. Levy (“Open Mike,” PRN, Jan. 31) missed the point of my article, “Press Releases Are A Colossal Waste of Time” (PRN, Jan. 3). My point is that quality,… Continued

Electric Companies Give Public a Positive Jolt

February 21st, 2000 by

Over half of the 1,000 nationwide electric customers surveyed by the Edison Electric Institute regard their residential utility companies as friendly. Survey takers also felt their electric companies: are there for them (49%). work hard… Continued