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Media Insight: For Him Magazine

February 28th, 2000 by

110 Fifth Ave. New York, NY 10011 212/886-3600 http://www.fhmusa.com After boasting successful launches in the U.K., Australia, Singapore, Malaysia, Turkey and France, British publisher EMAP introduced an Americanized version of For Him Magazine (FHM) Feb.… Continued

Dragonette Dies at 63

February 28th, 2000 by

Joseph Dragonette, founder and chairman of the Chicago-based firm GCI Dragonette, died Feb. 18 from complications related to multiple sclerosis. During his 35-year career, Dragonette set notable milestones such as securing U.S. landing rights for… Continued

Winning PR Campaigns Prove To Be More Than One-Hit Wonders

February 28th, 2000 by

Maybe it was Carlos Santana’s supernatural Grammy sweep that put awards on the brains of PR NEWS editors. Whatever the subliminal spark, we decided to check in with last year’s Platinum PR Award winners to… Continued

Clever Packaging Makes the Pitch

February 28th, 2000 by

PR NEWS gives two enthusiastic thumbs up to the following mail promotions that were just too cheeky to ignore: A Jazzy I/R Approach. I/B/E/S, a financial intelligence firm, was having trouble being “heard” over the… Continued

Campaign Roll-Outs

February 28th, 2000 by

Ogilvy PR Worldwide will implement a communications andI/R push for Sweepsclub.com, a Web-based company that provides online sweepstakes, contests, rewards points and promotions…Cohn & Wolfe Atlanta will handle PR surrounding Major League Baseball’s John Hancock… Continued

Open Mike

February 28th, 2000 by

A Vote for Independents…of a Different Kind I disagree with Mr. Amernic’s comments (“Open Mike,” PRN, Feb. 21) on sole practitioners being the best choice for outsourcing communications work. The best of all worlds is… Continued

Debunking Myths About Web Use

February 28th, 2000 by

Myth #1: People cruise the Web mostly for business-related info during office hours. According to Nielsen/NetRatings, at-work surfers logged on for personal use more than twice as often as at-home users during the month of… Continued

New Features

February 21st, 2000 by

Sweeter Deal. Honey Magazine is modeling a makeover courtesy of its new parent company, Vanguarde Media, which acquired the title last month. The beautified lifestyle book hit newsstands last week with a host of new… Continued

Media Insight: National Public Radio (NPR)

February 21st, 2000 by

635 Massachusetts Ave. NW Washington, D.C. 20001-3753 Telephone: 202/414-2000 http://www.npr.org There is a great deal of subject overlap among the desks at NPR. For example, both the science and the national desks handle environmental stories.… Continued

Hotline

February 21st, 2000 by

Musical Note. April will sound the launch of FF Magazine, a new title playing to musicians aged 14-24. The publication and its Web site ( http://www.fflive.com ) are named for the musical symbol for fortissimo,… Continued