Myth #1: People cruise the Web mostly for business-related info during office hours. According to Nielsen/NetRatings, at-work surfers logged on for personal use more than twice as often as at-home users during the month of… Continued
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Reporters Give Inside Skinny On Trade Show Gems and Gaffs
February 28th, 2000 by PRNEWSLast week, PR NEWS reported on winning trade show strategies that have garnered publicity for corporate heavyweights. In part two of the story, we bring you tips from the trenches. Editors from Selling to Kids… Continued
Editorial Calendar Alert
February 28th, 2000 by PRNEWSAuto Remarketing. The annual Spring Auto Auction Report will feature economic and market forecasts for the coming year concerning auto auctions. Information on resale trends or changing buying trends for autos is of interest. Deadline:… Continued
A Different Kind of Fee Structure
February 28th, 2000 by PRNEWSBartering isn’t just a practice for hard times. Case in point: The Horn Group, a San Francisco PR firm specializing in high tech, has capitalized on IPO-mania by forming its own investment fund and accepting… Continued
Media Moves
February 28th, 2000 by PRNEWSEric Glick, Washington editor, leaves Cable World to become director of communications at the National Cable Television Association. 202/775-3629 or eglick@ncta.com…Courtney Macavinta, reporter, is leaving CNET News.com to assume the managing editor post at ChickClick.com.… Continued
Watchdogs to Watch
February 28th, 2000 by PRNEWSEpinions.com is a community-powered “unbiased online buying guide.” Consumers can visit the site and view peer reviews of everything from SUVs to colleges to appliances and even kitchen sinks. Lemons are mentioned by name. What’s… Continued
Media Strategy
February 28th, 2000 by PRNEWSHot Tip. Does your CEO need media training? Joyce Newman, an executive coach and head of The Newman Group in New York, lists four mistakes that executives commonly make in the spotlight: Talking encyclopedia. Keep… Continued
Good Reps are CEOs’ Business
February 28th, 2000 by PRNEWSIn the not-so-distant future, CEO candidates who would be king (or queen) may be selling their ability to manage not only profit margins and people, but also corporate reputations. A Yankelovich study conducted on behalf… Continued
Electric Companies Give Public a Positive Jolt
February 21st, 2000 by PRNEWSOver half of the 1,000 nationwide electric customers surveyed by the Edison Electric Institute regard their residential utility companies as friendly. Survey takers also felt their electric companies: are there for them (49%). work hard… Continued