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Magic Johnson recently lent his celebrity and support to a new AIDS magazine, published by the AIDS Healthcare Foundation (AHF), that will launch this summer. The promotional campaign occurred last month at Magic Johnson’s NBA… Continued

Branching Out. The Wall Street Journal Europe recently expanded its editorial coverage and staff. Coverage now includes the new Networking section, which focuses on the new economy, including technology, media, marketing, management issues, and entertainment.… Continued

Experience teaches a powerful pattern of operational decision-making and corporate behavior that can quickly restore credibility in damaging situations. Each step is required to begin promptly rehabilitating trust and credibility. It is the order and… Continued

Life Simplification. Spring will bring forth a new women’s magazine called Real Simple. The premise of the publication is, er, real simple, to simplify the overextended lives of women. Due out in late March, the… Continued

By now, most corporations have developed an intranet as a tool to help improve employee relations. But there’s a big difference between availability and use. “The intranet is a tool that allows every employee to… Continued

In March, veteran PR counselor Wiley Brooks will launch TellThemNow.com, a Web-based service that enables readers of online news stories to send instant emails to companies mentioned in the story text. Messages to corporations will… Continued

Want reporters to remember you (and like you) after the trade show? More advice from the experts… Make your story visual. “Give the media what they need to produce a story,” says John Hanks, senior… Continued

Want reporters to remember you (and like you) after the trade show? More advice from the experts… Make your story visual. “Give the media what they need to produce a story,” says John Hanks, senior… Continued

The Challenge The corporate office of Wendy’s Old Fashion Hamburgers, in partnership with the National Association of Secondary School Principals (NASSP) and the Downtown Athletic Club of New York, wanted to boost the awareness of… Continued

Media Metrix Seeks PR & Marketing Communications Manager Media Metrix, the worldwide leader in Internet & Digital Media seeks public relations/marketing communications manager with at least two years experience in public relations, excellent media relations… Continued