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Last week, PR NEWS reported on winning trade show strategies that have garnered publicity for corporate heavyweights. In part two of the story, we bring you tips from the trenches. Editors from Selling to Kids… Continued

Auto Remarketing. The annual Spring Auto Auction Report will feature economic and market forecasts for the coming year concerning auto auctions. Information on resale trends or changing buying trends for autos is of interest. Deadline:… Continued

Bartering isn’t just a practice for hard times. Case in point: The Horn Group, a San Francisco PR firm specializing in high tech, has capitalized on IPO-mania by forming its own investment fund and accepting… Continued

Eric Glick, Washington editor, leaves Cable World to become director of communications at the National Cable Television Association. 202/775-3629 or eglick@ncta.com…Courtney Macavinta, reporter, is leaving CNET News.com to assume the managing editor post at ChickClick.com.… Continued

Epinions.com is a community-powered “unbiased online buying guide.” Consumers can visit the site and view peer reviews of everything from SUVs to colleges to appliances and even kitchen sinks. Lemons are mentioned by name. What’s… Continued

Hot Tip. Does your CEO need media training? Joyce Newman, an executive coach and head of The Newman Group in New York, lists four mistakes that executives commonly make in the spotlight: Talking encyclopedia. Keep… Continued

In the not-so-distant future, CEO candidates who would be king (or queen) may be selling their ability to manage not only profit margins and people, but also corporate reputations. A Yankelovich study conducted on behalf… Continued

Branching Out. The Wall Street Journal Europe recently expanded its editorial coverage and staff. Coverage now includes the new Networking section, which focuses on the new economy, including technology, media, marketing, management issues, and entertainment.… Continued

Experience teaches a powerful pattern of operational decision-making and corporate behavior that can quickly restore credibility in damaging situations. Each step is required to begin promptly rehabilitating trust and credibility. It is the order and… Continued

Life Simplification. Spring will bring forth a new women’s magazine called Real Simple. The premise of the publication is, er, real simple, to simplify the overextended lives of women. Due out in late March, the… Continued