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If you want to romance journalists, you don’t need to send gifts, toys and bribes to get them to cover your story. Although it doesn’t hurt. (PR NEWS is hoping to score some feather pillows… Continued

E-Fresher. Technology hasn’t morphed media relations principles as much as one might assume. Jeff Domansky, About.com’s online guide to PR, offers a few reminders on media relations “don’ts” in the Information Age: Don’t misunderstand what… Continued

The Case Many dream of getting under the sheets with media decision-makers and Wall Street players. Westin Hotels & Resorts staged an “experiential” campaign that seduced the best of ’em. In May of 1999, Westin… Continued

TV Nation. Americans spend more time with television each day than with the four other major media combined, according to a study by The Media Center and the Television Bureau of Advertising. Radio comes in… Continued

Can anyone please tell us what the first paragraph of this press release means? “Indialantic, FL – March 7, 2000. Rule Machines Corporation has released the next edition of its best-selling business rule developer’s suite… Continued

Time for Change. The Spanish-language daily newspaper La Opinion introduces a new weekly section designed to inform and educate readers about the American political process and legislative issues affecting the Latino community. Known as “Cambio”… Continued

As America sustains its longest peace-time economic boom in history, adds more languages to its repertoire, marries its pastimes to the Web, and dumps more disposable income into its citizens’ pockets, media channels are proliferating… Continued

Sites and Sounds. ITRadioNetwork.com hit the Web last week, billed as the “world’s first online audio Webzine dedicated to the personalities and technologies that drive e- business and the new economy.” The site’s inaugural content… Continued

In his speech at the IABC workshop ‘Reinventing Communication’ Jim Shaffer, principal at human resources consulting firm Towers Perrin, said communicators “need to be focused on improving business performance around the things that matter to… Continued

Publicity Director Major consumer magazine has immediate opening. Develop and implement all Public Relations. Handle relations between the magazine and media and marketing trade. Publicize media sales deals and create visibility for editors and executives.… Continued