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GM may have made a big splash at the Detroit Auto Show earlier this year (PRN, Feb. 21), but Ford ultimately finished first in media coverage at the end of the North American International Automobile… Continued

The CEO’s image remains one of the most significant factors in determining shareholder value. According the study “Maximizing CEO Reputation” by Burson-Marsteller (PRN, Jan. 31), 45% of a company’s image is tied to its CEO.… Continued

Individual investors are relying more on their own research when making financial decisions, allowing I/R professionals the opportunity to speak directly to them instead of through media channels. January investor requests for annual reports increased… Continued

The information in Media Moves is provided by the health research department of Press Access, which provides contact informaton for more than 1,000 journalists at more than 1,000 consumer and business publications. Arrivals 24 X… Continued

Family Medicine Net Guide/MD Net Guide The beauty of targeting Internet healthcare news sites is that many of them have print editions, providing online/offline exposure for the organizations that are covered. When you pitch Family… Continued

Marketing Specialist Mercy Medical Center, a 350-bed regional referral center located in North Central Iowa, is currently seeking a Marketing Specialist to join our Marketing and Public Affairs Department. This individual will support the development… Continued

March 21-22 IQPC’s Online Disease & Demand Management conference. Atlanta. 800/882-8684, http://www.iqpc.com March 26-29 The Alliance for Healthcare Strategy and Marketing’s 2000 Annual Conference. Orlando, Fla. http://www.alliancehlth.org. 312/704-9700. April 10-12 HealthCareAmerica’s Conference on Customer Service… Continued

Concerned about the image of “highest bidder” reproductive services promoted online, Lutheran General Hospital in Park Ridge, Ill., is in clarification mode. It is pitching the media about the “true face of egg donation” that… Continued

When it comes to promoting maternity services, there’s no such thing as being too cute or corny. This is why a lullaby CD, which is played on the hospital’s PA system when a baby is… Continued

A new press release distribution service allows hospitals to boost their reach to healthcare journalists. Earlier this month, PR Newswire launched Hospital Pack, which gives hospitals unlimited news release distribution for six months. The service… Continued