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Corporate/Association Moves First America Financial Corp. promotes Jo Etta Bandy from director of communications to VP corporate communications. Honeywell names Tom Buckmaster VP of communications. Buckmaster was president and vice chairman of Edelman PR Worldwide,… Continued

Agencies with the strongest Internet practices topped this year’s ranking by the Council of Public Relations Firms, says Sarah Drennan, VP of operations for the Council. Domestically, Fleishman-Hillard takes the lead, outpacing last year’s chart-topper,… Continued

Not all CEOs should be allowed near a telephone when members of the press call. An excerpt from the Jan. 11, 2000 issue of CTI News illustrates the point: … Companies like Mountain View, Calif.-based… Continued

Concerned about the image of “highest bidder” reproductive services promoted online, Lutheran General Hospital in Park Ridge, Ill., is in clarification mode. It is pitching the media about the “true face of egg donation” that… Continued

When it comes to promoting maternity services, there’s no such thing as being too cute or corny. This is why a lullaby CD, which is played on the hospital’s PA system when a baby is… Continued

A new press release distribution service allows hospitals to boost their reach to healthcare journalists. Earlier this month, PR Newswire launched Hospital Pack, which gives hospitals unlimited news release distribution for six months. The service… Continued

Using celebrities in healthcare campaigns is a tried-and-true way of raising awareness and money for causes. But when their high-profile influence is used to back alternative, controversial causes, mainstream messages run the risk of being… Continued

The Win When a client leaves a market it provides a unique opportunity for the PR agency to pursue business from the client’s local competitors. Sawchuk, Brown Associates’ (SBA) solid track record with Kaiser Permanente,… Continued

Earn Media Credibility with Expert-driven Accuracy The criteria for successful healthcare PR are analogous to the practice of good medicine. Effective healthcare PR is evidence-based, expert-driven, micro-focused, issue- oriented, patient-empowering and noncommercial. Providing healthcare information… Continued

Relatively speaking, the easy work on preventing teen pregnancy has been done. Nationally, teen pregnancy rates are dropping, due, in no small part, to aggressive abstinence- only programs. But in order to continue the downward… Continued