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March 21-22 IQPC’s Online Disease & Demand Management conference. Atlanta. 800/882-8684, http://www.iqpc.com March 26-29 The Alliance for Healthcare Strategy and Marketing’s 2000 Annual Conference. Orlando, Fla. http://www.alliancehlth.org. 312/704-9700. April 10-12 HealthCareAmerica’s Conference on Customer Service… Continued

Concerned about the image of “highest bidder” reproductive services promoted online, Lutheran General Hospital in Park Ridge, Ill., is in clarification mode. It is pitching the media about the “true face of egg donation” that… Continued

When it comes to promoting maternity services, there’s no such thing as being too cute or corny. This is why a lullaby CD, which is played on the hospital’s PA system when a baby is… Continued

A new press release distribution service allows hospitals to boost their reach to healthcare journalists. Earlier this month, PR Newswire launched Hospital Pack, which gives hospitals unlimited news release distribution for six months. The service… Continued

Using celebrities in healthcare campaigns is a tried-and-true way of raising awareness and money for causes. But when their high-profile influence is used to back alternative, controversial causes, mainstream messages run the risk of being… Continued

The Win When a client leaves a market it provides a unique opportunity for the PR agency to pursue business from the client’s local competitors. Sawchuk, Brown Associates’ (SBA) solid track record with Kaiser Permanente,… Continued

Earn Media Credibility with Expert-driven Accuracy The criteria for successful healthcare PR are analogous to the practice of good medicine. Effective healthcare PR is evidence-based, expert-driven, micro-focused, issue- oriented, patient-empowering and noncommercial. Providing healthcare information… Continued

Relatively speaking, the easy work on preventing teen pregnancy has been done. Nationally, teen pregnancy rates are dropping, due, in no small part, to aggressive abstinence- only programs. But in order to continue the downward… Continued

Although anti-tobacco advocates have appealed to the entertainment industry to make smoking less appealing and glamorous, Hollywood isn’t listening. Compared to the national rates of cigarette smoking, Hollywood filmmakers tend to exaggerate how popular lighting… Continued

One Microsoft Way Redmond, WA 98052-6399 425/703-6397 If you want to grab eyeballs, a story on MSNBC on the Internet stands a great chance of being seen. Last year the space was rated the number… Continued