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Hill & Knowlton raises the bar on agency accountability by offering its clients results-based contracts, based on measurements such as stock performance, brand recognition and product sales increases. The agency also unveils an “on time,… Continued

Industry analysts have become the Roger Eberts of the new economy, often driving the fate of corporate ventures with a collective thumbs up…or down. And when they speak, reporters listen. Case in point: the latest… Continued

Media Relations Specialist Top 10 New York based advertising agency has a challenging, high-visibility opportunity for a media relations specialist in its busy Corporate Communications Department. Responsibilities include drafting press releases, initiating/maintaining contact with internal… Continued

Where there’s good internal communication, there’s trust among employees. And according to a recent study from IABC’s Research Foundation, organizational trust is strongly related to profits, innovation, successful international business and organizational survival. The biggest… Continued

As a former television news anchor and reporter, I can’t tell you how many times I wanted to stop an interview and say, “Don’t say that – you’re making a mistake.” It seemed most CEOs… Continued

Corporate Moves Resort Sports Network Inc., a source for mountain sports lifestyle information, names Drew Simmons director of communications and marketing manager. Spin magazine names Adrienne D’Amato public relations director. SoftAware Networks adds Barry Sulpor… Continued

The Case As the nation turned its focus toward the impending presidential primaries last summer, Washington dealmakers had other political hot potatoes to juggle. In April 1999, Senate Banking Committee Chairman Phil Gramm (R-Texas) launched… Continued

In the TV product promotion arena, starring roles are the most coveted, but ensemble casting often proves to be a shrewder move. Polaroid’s I-Zone instant pocket cameras were hot gift picks for kids during the… Continued

The Case Red Hat Inc. was a tiny software company miles away from Silicon Valley, in more ways than one. The Research Triangle Park, N.C.-based company develops and distributes the Linux operating system, often called… Continued

The Case The gala that Seyferth & Associates, Inc. launched in October 1999 was a little behind schedule – 507 years, to be exact. In 1492, Leonardo da Vinci was commissioned by the Duke of… Continued