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We’re trying not to patronize you readers when it comes to the fine art of email pitching – honest. But just to be on the safe side, here’s a primer, courtesy of the whiny and… Continued

So how many times have you been counseled not to trust a reporter who swears your conversation is off the record? Allow us to make an example of Rich Jaroslovsky, managing editor of the Wall… Continued

In Through the Outdoor. Outdoors fanatics get their own portal with the launch of GuideOutdoors.com. This destination offers guides, columns, information, photos and local resources dedicated to the range of outdoor recreation. Hunting, fishing, hiking,… Continued

Hill & Knowlton raises the bar on agency accountability by offering its clients results-based contracts, based on measurements such as stock performance, brand recognition and product sales increases. The agency also unveils an “on time,… Continued

Industry analysts have become the Roger Eberts of the new economy, often driving the fate of corporate ventures with a collective thumbs up…or down. And when they speak, reporters listen. Case in point: the latest… Continued

Media Relations Specialist Top 10 New York based advertising agency has a challenging, high-visibility opportunity for a media relations specialist in its busy Corporate Communications Department. Responsibilities include drafting press releases, initiating/maintaining contact with internal… Continued

Where there’s good internal communication, there’s trust among employees. And according to a recent study from IABC’s Research Foundation, organizational trust is strongly related to profits, innovation, successful international business and organizational survival. The biggest… Continued

As a former television news anchor and reporter, I can’t tell you how many times I wanted to stop an interview and say, “Don’t say that – you’re making a mistake.” It seemed most CEOs… Continued

Like the modern-day equivalents of Jekyll and Hyde, even the most upstanding corporate citizens have alter egos on the Web. Case in point: sites like WalMartSucks.com, sHell on Earth (a Shell Oil parody) and “Untied… Continued

The Case Almost every day was an emergency in the spring of 1999 for the account team at Patrice Tanaka & Co. Much of staffers’ time was spent racing around New York in taxicabs, guarding… Continued