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MediZine 298 Fifth Avenue, 2nd Floor New York, NY 10001 The big editorial egos at some of the national health and fitness magazines make getting ink in their publications a shot-in-the-dark proposition. But MediZine, one… Continued

Ask anybody to define the media, and they’ll probably name television, newspapers, even the Internet. But we can’t be bound by traditional definitions of media. To PR professionals, the media include every medium that connects… Continued

There are few business goals that hospitals and managed care organizations can agree on, but moving business-to-business (B2B) and business-to-consumer (B2C) transactions to the Web is one of them. The second annual National Managed Health… Continued

The Internet is upstaging the supplemental information patients receive when they fill a prescription, according to three studies cited by the American Society of Health-System Pharmacists (ASHS). ASHS is looking at how consumers receive their… Continued

Surely bitterness and bile will get a young agency in good graces with potential clients. A soundbite from the release we received from Vancouver-based Karyo Communications, explaining the rationale behind its decision to launch its… Continued

GreenWave Radio 101 North Jay St. Middleburg, VA 20117 540/687-9321 http://www.GreenWave.com GreenWave Radio is a syndicated talk show covering the “intersection of environment and business” with a heavy emphasis on environmental best practices. The show… Continued

Naheed Attari replaces Judy Lewenthal as managing editor at Business 2.0. nattari@business2.com. Eric Hellweg is promoted from senior editor to executive editor, heading up business2.com’s editorial efforts. Direct pitches to Sidney Falco. sfalco@business2.com. Robert Poe… Continued

We’re trying not to patronize you readers when it comes to the fine art of email pitching – honest. But just to be on the safe side, here’s a primer, courtesy of the whiny and… Continued

So how many times have you been counseled not to trust a reporter who swears your conversation is off the record? Allow us to make an example of Rich Jaroslovsky, managing editor of the Wall… Continued

In Through the Outdoor. Outdoors fanatics get their own portal with the launch of GuideOutdoors.com. This destination offers guides, columns, information, photos and local resources dedicated to the range of outdoor recreation. Hunting, fishing, hiking,… Continued