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The Internet provides the ideal habitat for rumors to fester. The key to handling an online crisis – either the result of a rumor or a real event – is to understand the medium. In… Continued

Media Milestones Following Warschawski’s media push, an NBC News piece was syndicated nationally to 200+ NBC affiliate stations. The event also scored ink in the LA Times, Philadelphia Inquirer, Washington Post, New York Daily News,… Continued

Giant Footsteps: Publicis agrees to acquire Saatchi & Saatchi for $1.92 billion, creating the world’s fifth largest advertising/marketing/PR conglomerate. Saatchi will sell off several of its Rowland PR offices to Edelman. The agency formerly known… Continued

We wish we could get excited about the news we received this week from Hyperception, “The Leader in DSP,” but we aren’t sure what the DSP acronymn stands for. The more paranoid among us think… Continued

The Case How do you take a story that’s three years old – about a religion that’s thousands of years old – and make it sexy to reporters…with a shoestring budget of $16,000? That was… Continued

The diagnosis for Pennsylvania hospitals continues to look bleak as deteriorating economic factors keep the state’s healthcare organizations in critical condition. On the heels of another study highlighting the poor financial health of hospitals and… Continued

The staying power of integrated health networks (IHN) is convincing even the staunchest marketing naysayers that, where managed care contracting is concerned, there is strength in numbers. As of March, 290 hospitals have shifted into… Continued

Hospitals can do more than react to gun violence with medical treatment; they can play a pivotal role in preventing it. This is the call to action of a campaign launched last month by Minnesota’s… Continued

After chatting it up with several communicators who made a career shift into and within healthcare, HPRMN confirmed what it already knew — this industry is a career magnet increasingly attracting and retaining a diverse… Continued

Arrivals Healthcare Informatics Bob Oas joins as associate managing editor. He is the main contact for the Case Reports section, which covers the selection and deployment of healthcare information technology. He also is the contact… Continued