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Media Relations Specialist Top 10 New York based advertising agency has a challenging, high-visibility opportunity for a media relations specialist in its busy Corporate Communications Department. Responsibilities include drafting press releases, initiating/maintaining contact with internal… Continued

I thought your readers should be aware of the flip side of the [co-op satellite media tour] issue (PRN, June 19). Co-op SMTs are generally ineffective. Spending much less than you would for a stand-alone… Continued

Sure there might be more than 109 million Internet users, but you only really have to worry about 9 million of them, according to a study from Burson-Marsteller and Roper Starch Worldwide. It might not… Continued

The latest global media analysis conducted by the research firm CARMA International reveals that product/service innovations, mergers, joint ventures and financial performance are among the hottest topics in the worldwide press, while issues surrounding the… Continued

Judges in this year’s Platinum PR Awards poured through thousands of entries to crown nine stellar winners and an equal number of honorable mentions at last week’s swanky awards reception in Washington, DC. But when… Continued

MediZine 298 Fifth Avenue, 2nd Floor New York, NY 10001 The big editorial egos at some of the national health and fitness magazines make getting ink in their publications a shot-in-the-dark proposition. But MediZine, one… Continued

Ask anybody to define the media, and they’ll probably name television, newspapers, even the Internet. But we can’t be bound by traditional definitions of media. To PR professionals, the media include every medium that connects… Continued

There are few business goals that hospitals and managed care organizations can agree on, but moving business-to-business (B2B) and business-to-consumer (B2C) transactions to the Web is one of them. The second annual National Managed Health… Continued

The Internet is upstaging the supplemental information patients receive when they fill a prescription, according to three studies cited by the American Society of Health-System Pharmacists (ASHS). ASHS is looking at how consumers receive their… Continued

The diagnosis for Pennsylvania hospitals continues to look bleak as deteriorating economic factors keep the state’s healthcare organizations in critical condition. On the heels of another study highlighting the poor financial health of hospitals and… Continued