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The Wall Street Journal hires its first-ever outside PR agency. Fleishman-Hillard snags the account for both the Journal and WSJ.com (the e-business side was previously held by Miller Shandwick in Boston). British communications firm Cordiant… Continued

Media Relations Manager Washington DC area corporation needs a communications pro with track record in creating, pitching and placing stories. Ideal candidate will have French fluency. You’ll build awareness and identity among mainstream news media… Continued

What do Midwestern farmers and communicators have in common? They probably have to work with silos. A silo is a useful, but dangerous, place for a farmer; while it stores thousands of pounds of grain,… Continued

We were really starting to believe that creativity in PR campaigns was gone forever, as evidenced by the growing number of companies taking the “shock value” shortcut and inserting the F-word into their pitches for… Continued

Healthology.com 349 Broadway, 4th Floor New York, NY 10013 If you’ve been thinking about transforming your organization’s messages to the Web via streaming video, Healthology.com is one of a handful of Internet services that can… Continued

July 9-18 The Alzheimer’s Association World Alzheimer Congress 2000. Washington, D.C.312/335-4037, http://www.alz.org September 6-9 Society for Healthcare Strategy and Market Development’s Rediscovering the Magic in Healthcare conference. Orlando. 312/422-3888, http://www.stratsociety.org. September 13-14 American Obesity Association’s… Continued

With more and more patients doing their physician-selecting homework online, physician practices need to get on their radar screen with a strong interactive Web presence. To help physicians make their online debuts, TeleVox Software, a… Continued

It’s hard to believe that online shopping sites have overlooked a captive target – parents of premature infants. These parents have found it difficult to get items, like special diapers, clothing and formula in one… Continued

A customized Internet program is arming executives at Tenet Healthcare with the kind of strategic marketing information needed to make targeted business planning decisions. Last month, Tenet renewed its contract for The MEDSTAT Group’s Inforum… Continued

Faced with a crisis that severely cripples many urban hospitals – too many beds and insufficient reimbursement rates -Temple University Health System executives have developed a reorganization plan they hope will keep it from hemorrhaging.… Continued