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There’s no mistaking that when the national media latched on to the announcement last week that scientists are well on their way to completely mapping the human genome, it helped thrust biotech into a whole… Continued

When a Florida heart facility geared up to celebrate its 10th anniversary it bypassed the obligatory “thank you” advertising and self-promotional tour events, choosing instead to train the community on how to save lives. In… Continued

While you may be aware that a one-size-fits-all approach won’t work for reaching women with heart disease prevention information, a recent report underscores the need for these messages to be more culturally and geographically focused.… Continued

As managed care organizations form a mass exodus from the Medicare market place, the few plans that choose to continue offering Medicare + Choice options are becoming stingier about the benefits they offer. If current… Continued

In spite of its reputation for having launched some of the country’s most progressive AIDS prevention campaigns, San Francisco’s new HIV infection rates have tripled over the past two years, according to the department of… Continued

If the controversial “Dr. Laura” Schlessinger television show airs this fall, the Gay and Lesbian Alliance Against Defamation (GLAAD) is seeing to it that the program’s advertisers know what they are buying into. With the… Continued

Should patients and families be made aware when medical mistakes occur? Regardless of the increased exposure to litigation and negative publicity, healthcare risk managers believe full disclosure on medical mistakes should be the hospital policy… Continued

While broadcasters donate airtime for a wide variety of issues, the following chart highlights the topics that grab the attention of the greatest percentage of stations. Issue Television Radio AIDS 66% 65% Alcohol abuse 85%… Continued

Relying on broadcaster charity is becoming less of a crapshoot and more of a marketing certainty for healthcare public service announcement campaigns. As long as the spots boast high-quality production, timely issue coverage and format/length… Continued

Internal Moves Family Practice Management Olivia Maresh was promoted from editorial assistant to associate editor of Family Practice Management. Her responsibilities have not changed. A replacement editorial assistant has not been named. Fax at 913/906-6080.… Continued