Subscription Content

In spite of its reputation for having launched some of the country’s most progressive AIDS prevention campaigns, San Francisco’s new HIV infection rates have tripled over the past two years, according to the department of… Continued

If the controversial “Dr. Laura” Schlessinger television show airs this fall, the Gay and Lesbian Alliance Against Defamation (GLAAD) is seeing to it that the program’s advertisers know what they are buying into. With the… Continued

Should patients and families be made aware when medical mistakes occur? Regardless of the increased exposure to litigation and negative publicity, healthcare risk managers believe full disclosure on medical mistakes should be the hospital policy… Continued

While broadcasters donate airtime for a wide variety of issues, the following chart highlights the topics that grab the attention of the greatest percentage of stations. Issue Television Radio AIDS 66% 65% Alcohol abuse 85%… Continued

Relying on broadcaster charity is becoming less of a crapshoot and more of a marketing certainty for healthcare public service announcement campaigns. As long as the spots boast high-quality production, timely issue coverage and format/length… Continued

Internal Moves Family Practice Management Olivia Maresh was promoted from editorial assistant to associate editor of Family Practice Management. Her responsibilities have not changed. A replacement editorial assistant has not been named. Fax at 913/906-6080.… Continued

Healthology.com 349 Broadway, 4th Floor New York, NY 10013 If you’ve been thinking about transforming your organization’s messages to the Web via streaming video, Healthology.com is one of a handful of Internet services that can… Continued

July 9-18 The Alzheimer’s Association World Alzheimer Congress 2000. Washington, D.C.312/335-4037, http://www.alz.org September 6-9 Society for Healthcare Strategy and Market Development’s Rediscovering the Magic in Healthcare conference. Orlando. 312/422-3888, http://www.stratsociety.org. September 13-14 American Obesity Association’s… Continued

With more and more patients doing their physician-selecting homework online, physician practices need to get on their radar screen with a strong interactive Web presence. To help physicians make their online debuts, TeleVox Software, a… Continued

It’s hard to believe that online shopping sites have overlooked a captive target – parents of premature infants. These parents have found it difficult to get items, like special diapers, clothing and formula in one… Continued