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The Fine Art of Carrot Dangling

July 10th, 2000 by

Before you run your next classified ad assuring candidates that you offer “competitive pay and benefits,” you may want to do a double-check of the inventory in your goodie bags of perks – particularly if… Continued

Tchotchkes-R-Us

July 10th, 2000 by

Now you can affix your event logo or brand symbol to everything from hats to shirts to key chains to kitchen sinks. And you can do it electronically. Branders.com offers an online ordering system that… Continued

Expo Pronto

July 10th, 2000 by

If you’re desperate to have an event display created at the last minute, visit 2DayDisplay.com, a new Web service from the graphics producers Photobition Group plc. The service enables users to select specifications from six… Continued

Printers Galore

July 10th, 2000 by

Looking for a vendor that can print oversized graphics for event kiosks, trade show displays or press conference banners? The Digital Printing & Imaging Association offers an online directory that categorizes vendors in 75 specialty… Continued

If a Tree Falls, What Do People Hear?

July 10th, 2000 by

1999 Platinum PR Honorable Mention The poet Joyce Kilmer claimed, “I think that I shall never see/A poem lovely as a tree.” But when he penned those words in 1919, much of the United States… Continued

Book It or Disclose It

July 10th, 2000 by

InternetWire introduces two new online press release distribution channels. BookNewswire.com carries news and announcements from the world of book publishing. More than 1,400 book reviewers and industry analysts have registered to receive the daily news… Continued

Letters

July 10th, 2000 by

PR NEWS and its sister publication, min’s New Media Report, received the following rebuff in response to last week’s description of the newly launched SportsGeek Magazine.com, a Web site targeting high-brow sports enthusiasts: “Onion readers,… Continued

Professional Development by Phone

July 10th, 2000 by

Now you can learn about the fine art of budgeting from the comfort of your own office. The Counselors Academy of PRSA kicked off its 2000 Teleseminar series last month, touting presenters such as H&K… Continued

Media Strategy

July 10th, 2000 by

Broadcast Buzzwords. Heading out for a b-roll shoot? Might want to brush up on your broadcast vocabulary. Some terms you should know, courtesy of News Broadcast Network: Air check: Dubbed copy of an on-air broadcast… Continued

Government Accessible by Mouse

July 10th, 2000 by

Vocus, Inc. introduces a new Web-based tool to help public affairs counselors manage grassroots outreach, build advocacy Web sites, and cultivate relationships with legislators. The service operates under an application service provider (ASP) model -… Continued