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Broadcast Buzzwords. Heading out for a b-roll shoot? Might want to brush up on your broadcast vocabulary. Some terms you should know, courtesy of News Broadcast Network: Air check: Dubbed copy of an on-air broadcast… Continued

Vocus, Inc. introduces a new Web-based tool to help public affairs counselors manage grassroots outreach, build advocacy Web sites, and cultivate relationships with legislators. The service operates under an application service provider (ASP) model -… Continued

Get an Edge. Time to plan ahead for the Sept. 8 cover story in ComputorEdge, a regional weekly targeting novice and intermediate computer users and shoppers. “Computers, Kids, and Education” will examine how digital technology… Continued

Laurie Mitchell, exasperated by the bruising dearth of talent available for hire in the PR biz, confesses to her outlandish new recruiting plan. “I’m going to make my own candidates,” she says dryly. “I’m working… Continued

MakeShift. Roughly 30 employees at Shift magazine have agreed to take a 35% pay cut in exchange for an equity stake in the title as a means of keeping it afloat until it can be… Continued

No doubt, PR executives are casting their nets wider in the quest for top talent. Speaking before the Chinese International PR Association on June 24 in Beijing, Ketchum chairman and incoming ICO president David Drobis… Continued

The Wall Street Journal hires its first-ever outside PR agency. Fleishman-Hillard snags the account for both the Journal and WSJ.com (the e-business side was previously held by Miller Shandwick in Boston). British communications firm Cordiant… Continued

Media Relations Manager Washington DC area corporation needs a communications pro with track record in creating, pitching and placing stories. Ideal candidate will have French fluency. You’ll build awareness and identity among mainstream news media… Continued

What do Midwestern farmers and communicators have in common? They probably have to work with silos. A silo is a useful, but dangerous, place for a farmer; while it stores thousands of pounds of grain,… Continued

We were really starting to believe that creativity in PR campaigns was gone forever, as evidenced by the growing number of companies taking the “shock value” shortcut and inserting the F-word into their pitches for… Continued