Subscription Content

Christine Gorman Medical/Health Senior Writer Time magazine Room 2347, 1271 Sixth Ave. New York, NY 10020 212/522-3685 gorman@time.com Focus: Writes “Your Health” column (alternates with Dr. Ian Smith), which offers personal health advice related to… Continued

After chatting it up with several communicators who made a career shift into and within healthcare, PR NEWS and its sister publication, Healthcare PR & Marketing News, confirmed a no-brainer: the healthcare sector is a… Continued

Rodale Inc. names DavidZinczenko editor of Men’s Health magazine. 610/967-5171…Russ Mitchell joins Business 2.0 as exec editor. Sarah Stirland starts as senior writer covering the investment and finance community. rmitchell@business2.com or sstirland@business2.com…Barbara Rose leaves Crain’s… Continued

The Case Most babies develop a natural resistance to respiratory syncitial virus (RSV), but the condition can be fatal to premature infants born with underdeveloped lungs and weakened immune systems. Each year, RSV results in… Continued

Getting medicine to market. The October issue of Pharmaceutical Executive will have a feature story entitled, “Logistics – From factory to pharmacy,” tracing the process that a new drug must go through before hitting the… Continued

MediZine Guidebook 298 Fifth Ave. 2nd Floor New York, NY 10001 212/695-2223 http://www.mediZine.com When Congress passed the Omnibus Budget Reconciliation Act (OBRA) in the early ’90s, pharmaceutical marketing exec Traver Hutchins saw a golden publishing… Continued

The benefits of a “G” rating. Want to get on the medical community’s good side? Find ways to stress your product’s violence-free nature. The American Academy of Family Physicians’ board has expanded its call to… Continued

Healthcare reporters often roll their eyes and sigh when they get a cold call from a PR practitioner about “National [Pick the Disease] Week” or a press release filled with jargon about FDA approval of… Continued

San Jose Comes to San Fran. The San Jose Mercury News is now publishing a morning San Francisco edition available throughout the Bay Area, including an expanded local news section with more business and tech… Continued

DrKoop.com ailing. MillenniumHealth has bailed out of DrKoop.com. The Va.-based medical equipment dealer and online news service was in negotiations with the beleaguered Web site, but talks broke down; a statement was released saying simply… Continued