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Getting medicine to market. The October issue of Pharmaceutical Executive will have a feature story entitled, “Logistics – From factory to pharmacy,” tracing the process that a new drug must go through before hitting the… Continued

MediZine Guidebook 298 Fifth Ave. 2nd Floor New York, NY 10001 212/695-2223 http://www.mediZine.com When Congress passed the Omnibus Budget Reconciliation Act (OBRA) in the early ’90s, pharmaceutical marketing exec Traver Hutchins saw a golden publishing… Continued

The benefits of a “G” rating. Want to get on the medical community’s good side? Find ways to stress your product’s violence-free nature. The American Academy of Family Physicians’ board has expanded its call to… Continued

Healthcare reporters often roll their eyes and sigh when they get a cold call from a PR practitioner about “National [Pick the Disease] Week” or a press release filled with jargon about FDA approval of… Continued

San Jose Comes to San Fran. The San Jose Mercury News is now publishing a morning San Francisco edition available throughout the Bay Area, including an expanded local news section with more business and tech… Continued

DrKoop.com ailing. MillenniumHealth has bailed out of DrKoop.com. The Va.-based medical equipment dealer and online news service was in negotiations with the beleaguered Web site, but talks broke down; a statement was released saying simply… Continued

Americans’ feelings about airline safety remain optimistic in spite of the recent Air France Concorde crash, according to Gallup research. Only 21% of respondents in the latest poll said they were frightened all or most… Continued

PR NEWS has just published its Annual Directory of PR Services & Firms, one of the most comprehensive guides for the PR community. The directory, which is free to all PR NEWS subscribers, includes 23… Continued

When the government and a private biotech firm recently announced that scientists had mapped out a working draft of the human DNA code, biotech was cast into a whole new league of elevated consumer recognition.… Continued

Cantor Concern: Manager, Brand and Customer Communications Cantor Executive Search Solutions is seeking a Manager, Brand and Customer Communications for a corporation located in Raleigh, NC. This position serves as chief strategist for the company… Continued