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Trends

August 14th, 2000 by

Analyst Magnets. If you’re peddling tech and you haven’t been courting analysts as a conduit to the media, you could be missing out. Sam Whitmore’s Media Survey (http://www.mediasurvey.com) and the Corte Madera, Calif.-based research firm… Continued

New Features

August 14th, 2000 by

A Match Made in Cyberspace. If you’re a regular suitor calling on Condé Nast’s Bride’s magazine, your best pitch may have more staying power in the future – and you won’t even need Viagra. Parent… Continued

Hotline

August 14th, 2000 by

News Flash. If you’re interested in reaching multimedia junkies through a new channel, watch for the launch of Streaming Media Magazine in December. The b-to-b Web site StreamingMedia.com plans to venture offline with a monthly… Continued

Shareholders Still Slow to Buy Into The Age of Digital Communication

August 14th, 2000 by

The promise of Internet efficiencies assisting investor relations shimmers on the horizon like a desert mirage – the image is based on reality, but it’s a lot further away than it seems. Many companies are… Continued

JobTracker

August 14th, 2000 by

Cantor Concern: Manager, Brand and Customer Communications Cantor Executive Search Solutions is seeking a Manager, Brand and Customer Communications for a corporation located in Raleigh, NC. This position serves as chief strategist for the company… Continued

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August 14th, 2000 by

For a moment, this PR NEWS editor felt like she was trapped in the modern-day equivalent of an Abbott & Costello routine when she called Palm Beach, Calif.-based Triangle Broadcasting to follow up on news… Continued

Domain Names Look for New Horizons

August 14th, 2000 by

The hyperproliferation of Web sites is creating demand for new top level domain names (TLDs). These are the “dot-suffixes” that differentiate between types of sites, such as .org, .net and .com – much the way… Continued

Investment Company Buys Into PR

August 14th, 2000 by

Lending weight to the new conventional wisdom that PR (not advertising) builds brands from scratch, seed development firm Yazam acquires the Philly-based PR shops Gregory Communications and Financial Communications Associates, as a means of “accelerating… Continued

Acquisitions Keep Rolling Along

August 14th, 2000 by

Consolidation in the PR field continues apace as big firms keep buying smaller ones. Among the purchases in the last two weeks: J. Walter Thompson (owned by WPP Group) acquires Imagio Technology Advertising and PR,… Continued

Anatomy of a Powerful, Effective Speech

August 14th, 2000 by

Have you ever given a speech at a trade seminar and noticed that half of your audience wasn’t paying attention? Did you watch people fall asleep just as you were about to make your most… Continued