Analyst Magnets. If you’re peddling tech and you haven’t been courting analysts as a conduit to the media, you could be missing out. Sam Whitmore’s Media Survey (http://www.mediasurvey.com) and the Corte Madera, Calif.-based research firm… Continued
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New Features
August 14th, 2000 by PRNEWSA Match Made in Cyberspace. If you’re a regular suitor calling on Condé Nast’s Bride’s magazine, your best pitch may have more staying power in the future – and you won’t even need Viagra. Parent… Continued
Shareholders Still Slow to Buy Into The Age of Digital Communication
August 14th, 2000 by PRNEWSThe promise of Internet efficiencies assisting investor relations shimmers on the horizon like a desert mirage – the image is based on reality, but it’s a lot further away than it seems. Many companies are… Continued
JobTracker
August 14th, 2000 by PRNEWSCantor Concern: Manager, Brand and Customer Communications Cantor Executive Search Solutions is seeking a Manager, Brand and Customer Communications for a corporation located in Raleigh, NC. This position serves as chief strategist for the company… Continued
Domain Names Look for New Horizons
August 14th, 2000 by PRNEWSThe hyperproliferation of Web sites is creating demand for new top level domain names (TLDs). These are the “dot-suffixes” that differentiate between types of sites, such as .org, .net and .com – much the way… Continued
Investment Company Buys Into PR
August 14th, 2000 by PRNEWSLending weight to the new conventional wisdom that PR (not advertising) builds brands from scratch, seed development firm Yazam acquires the Philly-based PR shops Gregory Communications and Financial Communications Associates, as a means of “accelerating… Continued
Acquisitions Keep Rolling Along
August 14th, 2000 by PRNEWSConsolidation in the PR field continues apace as big firms keep buying smaller ones. Among the purchases in the last two weeks: J. Walter Thompson (owned by WPP Group) acquires Imagio Technology Advertising and PR,… Continued
Anatomy of a Powerful, Effective Speech
August 14th, 2000 by PRNEWSHave you ever given a speech at a trade seminar and noticed that half of your audience wasn’t paying attention? Did you watch people fall asleep just as you were about to make your most… Continued