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The benefits of a "G" rating. Want to get on the medical community's good side? Find ways to stress your product's violence-free nature.

The American Academy of Family Physicians' board has expanded its call to limit children's exposure to violence in the media, including limiting kids' time surfing the
Internet. The policy was formed in light of research showing that exposure to media violence may stimulate adolescents and children to use aggressive behavior to resolve conflicts
or achieve goals.

The association first asked in 1997 that parents cut back on their children's exposure to violence on television. In its latest revision, the policy now urges parents to
monitor "all media formats," including the Internet and computer games, according to Tasha Remington-Stephens, the organization's spokeswoman. The group suggests parents limit
time spent in front of the TV or on the Net, screening programs to make sure they are age-appropriate, and looking for babysitting and entertainment alternatives.

(Remington-Stephens, 800/274-2237, x5224)