Subscription Content

Baseball Context Helps Interactive Tour Strike Out Heartburn

August 31st, 2000 by

A media tour featuring Jim Palmer, the Baltimore Orioles Hall of Fame pitcher, helped make the nagging condition of acid reflux disease easier to swallow for chronic heartburn sufferers. Throughout April Palmer discussed how his… Continued

Policy Makers out of Touch On Health Issues

August 31st, 2000 by

Washington policy makers underestimate the value that consumers place on health information with 54% saying that healthcare issues will influence decisions on who they vote for in November, according to a recent Discovery Health Channel… Continued

Domestic Violence Laws Aren’t Helping Healthcare’s Response

August 31st, 2000 by

Most states have failed to adopt laws that would help doctors and nurses provide optimal assistance to victims of domestic violence, according to a study by the Family Violence Prevention Fund. Its State-by-State Report Card… Continued

Parents with Cancer Need Help Telling their Children

August 31st, 2000 by

When parents are diagnosed with cancer or other fatal diseases they often need help breaking the news to their children and answering their questions, according to research done at the University of London’s Royal Free… Continued

Email Options Influence Physician Choice

August 31st, 2000 by

More than one-third of consumers are more likely to select a physician who offers electronic communication options than one who doesn’t, according to a national poll by LaurusHealth.com, the online health resource developed by VHA… Continued

Back-to-school Campaign Enrolls Children in Health Coverage

August 31st, 2000 by

When uninsured children report to school this month, they’ll not only be signed up for classes, but enrolled in their state’s Children’s Health Insurance Program (CHIP) if a national outreach campaign has its way. This… Continued

Media Moves

August 31st, 2000 by

Arrivals The Red Herring Stasia Bochnowski joins as research reporter. She writes company profiles on both public and private enterprises. She also provides research for biotechnology, pharmaceutical, and medical device-related stories. Email at stasia.bochnowski@redherring.com. AHA… Continued

Media Insight

August 31st, 2000 by

Praxis Post (http://praxis.md) 36 W. 25th Street, 7th floor New York, NY 10010 If you’re looking to reach physicians in an irreverent online environment that appeals to their appetite for lively debate, Praxis Post should… Continued

Mark Your Calendar

August 31st, 2000 by

September 6-9 Society for Healthcare Strategy and Market Development’s Rediscovering the Magic in Healthcare conference. Orlando. 312/422-3888, http:stratsociety.org. September 8-10 BioConferences International’s Natural Pharmacy 2000 conference. Palm Springs, Calif. 914/834-3100, http://www.bioconfer- ences.com. September 13-14 American… Continued

On the Record

August 28th, 2000 by

Ad-Vantage. Want to ingratiate yourself with journalists? It helps if you can feel their pain – at least vicariously. Media relations guru Lisa Kovitz (Burson- Marsteller) attended a recent Publicity Club of New York meeting… Continued