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Trying to impress that potential employer with your creative prowess? You might want to double-check your resume and gauge its rating on the snooze-o-meter. Action verbs and colorful phrases will definitely make your pitch stand… Continued

A new Web site, http://www.MarketingAngel. com, promises to sit on your shoulder and provide guidance with issues relating to design, media, PR and copywriting. The new site is the brainchild of McCall Media & Marketing,… Continued

Poor Pokémon. Of all the monsters he has to face in combat, the hardest battle may be with the online porn site that’s “borrowing” his brand name for alternative use (we’re figuring you readers can… Continued

On the road to crisis communications there are product recalls and there are lawsuits. Although Firestone’s tire defect has dominated national news headlines in the past two weeks, class action lawsuits constitute the fastest growing… Continued

Your company’s e-business unit is exploring how some shrewd partnerships might enhance your brand’s credibility and market share online. Does your PR team have a seat at the table? This year, more than $110 billion… Continued

Corporate Moves Mary Welch is named VP and PR manager for Bank of America Mid-South (Ga./Tenn.) and for its national small business group. She was staff writer for BioWorld Today, a daily biotechnology newspaper. EarthLink… Continued

Ginger Hardage VP Public Relations and Corporate Communications Southwest Airlines Co. Dallas, Texas 214/792-4000 First Paying Job: Mowing cemeteries. Early PR Jobs: Worked in the marcom department of Life Insurance Co. of the Southwest during… Continued

“Science Daily” Discovery Science Channel 7700 Wisconsin Ave. Bethesda, Md. 20814-3579 301/986-1999 http://www.discovery.com Recent breakthroughs such as the human genome project have whet the American public’s appetite for science news, and Discovery Science Channel is… Continued

The Case When Bob Palmisano left Bausch & Lomb in April 1997 to become CEO of Summit Technologies, Summit was in critical condition. Founded in 1985, the company was an early pioneer of laser vision… Continued

There is confidence, there is hyperbole and then there is fantasy. A headline on a press release caught our eye as an example hailing from the latter category: “DesignFreak, Inc. Launches New Media Web Site… Continued