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On the road to crisis communications there are product recalls and there are lawsuits. Although Firestone’s tire defect has dominated national news headlines in the past two weeks, class action lawsuits constitute the fastest growing… Continued

Your company’s e-business unit is exploring how some shrewd partnerships might enhance your brand’s credibility and market share online. Does your PR team have a seat at the table? This year, more than $110 billion… Continued

The Case Houston had an image problem. The fourth-largest city in the U.S., the Texas seaport was seen as an oil and cow town, a place to do business, home to a world-class medical center… Continued

Latingirl Magazine 70 Hudson St. 5th Floor Hoboken, NJ 07030-0625 201/876-9600 http://www.latingirlmag.com Latingirl targets 12- to 19-year-old Hispanic girls with a bimonthly publication carrying a mix of typical teen magazine articles and features geared to… Continued

First of two parts Corporate communicators and IR managers are facing a new world – thanks to a new federal rule, they will have to change the way they handle investor and analyst communications. The… Continued

A personal touch can make all the difference in a media pitch – provided the pitchmeister and journalist are already acquainted. On the other hand, a first-time pitch riddled with faux-chumminess can be so horrifyingly… Continued

Dallas Morning News staff writer Jennifer Files leaves to join the San Jose Mercury News as telecommunications access reporter. 408/920-5026. Her replacement is Vikas Bajaj. 214/977-8389. Crayton Harrison replaces Bajaj as technology reporter. 214/977-8969 …Lydia… Continued

Ad-Vantage. Want to ingratiate yourself with journalists? It helps if you can feel their pain – at least vicariously. Media relations guru Lisa Kovitz (Burson- Marsteller) attended a recent Publicity Club of New York meeting… Continued

New York State of Mind. Next month the New York Daily News will introduce a free, evening paper to fuel the news cravings of the city that never sleeps – and, many pundits observe, to… Continued

Inside Busts Out. It was only a matter of time until Inside.com parent company Powerful Media made the move to expand its empire offline. The harbinger of all things media-related plans to launch a print… Continued