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For many corporate communicators, the end of summer signals a return to the six- to nine-month grind that will lead to the perfect annual report. The stakes are higher these days, as the annual report… Continued

The Case After decades of business as usual in the highly regulated electric utilities industry, Southern California Edison found itself in a dramatically new marketplace by the late 1990s. Deregulation was sweeping the country and… Continued

LevelRed.com 1450 Front St. San Diego, CA 92101 619/615-3110 Is it a Web publisher, radio broadcaster, video producer or event-marketing firm? Yes. New media aggregate LevelRed.com emerged from beta testing July 15 on a mission… Continued

Prompted by critical reports that federally funded research often lacks female participation, the National Institutes of Health announced that it is strengthening its guidelines to close the gender gap on medical research. This response stems,… Continued

The hectic, all-work-no-play regimen of medical professionals is being challenged by a Web site that aims to introduce a little medical trivial pursuit into their workday. The medical quiz site, triviamedica.com, is positioning itself as… Continued

Chances are you’ll soon see a PSA for the Lustgarten Foundation for Pancreatic Cancer Research. More than 20 of the country’s top media company executives are throwing their support behind the PSA campaign to raise… Continued

The growing rate of HIV/AIDS infection among African-American women provides a disturbing, often humbling reminder that prevention and testing messages aren’t getting through. African-American women accounted for 64% of female AIDS cases in 1998 and… Continued

The Ronald McDonald House of Connecticut in New Haven is helping parents of sick children access customized networking and grief support services with a new online kiosk. The kiosk–which uses patented software donated by Netkey–is… Continued

In the previous issue, we looked at healthcare PR as we approach the interactive marketing odyssey of 2001. Thanks to the Internet, the public’s hunger for health information and advances in healthcare and biomedical sciences,… Continued

A media tour featuring Jim Palmer, the Baltimore Orioles Hall of Fame pitcher, helped make the nagging condition of acid reflux disease easier to swallow for chronic heartburn sufferers. Throughout April Palmer discussed how his… Continued