VarOOM. CMP's biweekly varBusiness updates its image with hopes of retaining those loyal readers deemed "architects of the new economy." Watch for an increased
focus on emerging technology and market research, plus in depth features laden with a richer assortment of digestible charts and graphs. The front of the book, now called "In the
Beginning," will offer a mix of analysis, research and current events with a technology twist. The tony redesign comes courtesy of Robert Priest, who also handled makeovers for
InStyle, GQ, Esquire and Newsweek. Robert DeMarzo is editorial director. ([email protected])
Road to Wellness. The waning health of sites such as DrKoop.com and
DrDrew.com didn't scare away the Reader's Digest Association from launching
RDHealth.com, an online repository of consumer health and wellness information,
including tools to help manage specific conditions, as well as support communities
and bulletin boards. Site content is infused with contributions from Reuters
and Healthwise, as well as from hospitals, pharmaceuticals and insurance companies.
(William Adler, Reader's Digest, 914/244- 7585)