Subscription Content

Cathy Lugbauer, EVP at Weber-Shandwick, becomes chairman of the Council of PR Firms, replacing Ketchum chairman/partner David Drobis. Fleishman-Hillard CEO John Graham is named Council vice chairman/chair-elect. Publicis Groupe SA completes its acquisition Nelson Communications,… Continued

PR agencies are behind the curve in their exploitation of the Internet, compared to their peers in other communications disciplines such as advertising and direct marketing, according to a recent study conducted on behalf of… Continued

Media Relations Specialist The Institute of Food Technologists (IFT), the society for food science and technology, seeks a media relations professional to join its communications team. You will enjoy diverse opportunities to interact with national… Continued

Your expertise has made you golden. Your workload has made you gray. Have you gone platinum yet? PR NEWS is seeking entries for its 2000 Platinum PR Awards – a competition that recognizes strategic innovation… Continued

The do-it-yourself trend is fine for weekend warriors. But we’re waiting to see whether small- and medium-sized companies will flock to a dotcom that touts “paint-by-numbers PR.” PRMadeEasy.com, a subsidiary of Reputations.com, is offering an… Continued

If you’re in the healthcare field and you’re not targeting consumers on the information superhighway, you may be taking the long route to reach them. More than 85% of Internet users now venture online to… Continued

Speaking of instant access … Brodeur Worldwide is playing the real-time results game, as well. Its new InfoTouch service allows corporations to tap the opinions of trade show and conference attendees. InfoTouch is housed on… Continued

It seems counter-intuitive – you know “20/20” is about to break a damaging story on your company, and you alert 500 consumers to turn on their tubes? This isn’t exactly a call-all-my-friends-I’m-gonna-be-on-TV situation. But it… Continued

NEW YORK – Research designed to gauge the effectiveness of PR continues to become more sophisticated, as practitioners move away from output measures, such as clip- counting, toward more outcome-oriented metrics, such as spikes in… Continued

Ho Ho Haul. In the realm of holiday gifts that arrive neither by miracle nor by sleigh…Atlantic Journal of Transportation is interested in stories covering the influx of retail goods (by traditional means) for the… Continued