Subscription Content

Funding constraints may limit the amount of money that can be spent on traditional types of marketing, such as advertising and brochures. That’s when hospital PR and marketing teams need to get creative. One Florida… Continued

With the ascendancy of the consumer empowered by choice in healthcare, customer relationship management (CRM) is beginning to play at healthcare delivery organizations. The combined impact of increased enrollment in deeply discounted managed care plans,… Continued

Your medical news could save lives – provided it gets past the most stringent gatekeepers. And we don’t mean HMOs. We’re talking about TV and radio talk show producers. Decision makers from “Newshour with Jim… Continued

After initially viewing Web sites only as online brochures, many PR and marketing departments at healthcare organizations are viewing the Web as an effective way to be more proactive in sending out messages to market… Continued

Media Relations Specialist The Institute of Food Technologists (IFT), the society for food science and technology, seeks a media relations professional to join its communications team. You will enjoy diverse opportunities to interact with national… Continued

Your expertise has made you golden. Your workload has made you gray. Have you gone platinum yet? PR NEWS is seeking entries for its 2000 Platinum PR Awards – a competition that recognizes strategic innovation… Continued

The do-it-yourself trend is fine for weekend warriors. But we’re waiting to see whether small- and medium-sized companies will flock to a dotcom that touts “paint-by-numbers PR.” PRMadeEasy.com, a subsidiary of Reputations.com, is offering an… Continued

If you’re in the healthcare field and you’re not targeting consumers on the information superhighway, you may be taking the long route to reach them. More than 85% of Internet users now venture online to… Continued

Speaking of instant access … Brodeur Worldwide is playing the real-time results game, as well. Its new InfoTouch service allows corporations to tap the opinions of trade show and conference attendees. InfoTouch is housed on… Continued

It seems counter-intuitive – you know “20/20” is about to break a damaging story on your company, and you alert 500 consumers to turn on their tubes? This isn’t exactly a call-all-my-friends-I’m-gonna-be-on-TV situation. But it… Continued