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“Librarians living on the wild side … ” We know, it sounds like the teaser for a particularly misguided episode of “Jerry Springer.” After all, librarians get their thrills busting late book offenders and rowdy… Continued

Now that the Web has given farmers in Idaho access to the same products as residents of Manhattan, targeting consumers in small-town America has new importance. FeatureSource.com is looking to fill that publicity void. The… Continued

Speaking of reputation, a new study of corporate image shows that a sterling reputation within your industry does not necessarily translate to clout with consumers. The study, “Gaining the Winning Edge,” was released by Brouillard… Continued

Strategic philanthropy could be the key to making your holiday jolly this year. Sixty-one percent of American consumers report they are likely to consider a company’s reputation for supporting causes while buying gifts, and 58%… Continued

A majority of PR practitioners anticipate that more than 50% of their communications will be conducted online five years from now, according to the latest research from PR NEWS and Edelman’s StrategyOne. Respondents in a… Continued

Most CEOs, senior execs and corporate spokespeople put a lot of time and energy into crafting their key messages. But almost no thought goes into their delivery. You can have the most amazing product rollout… Continued

The Case Last year, the Chart House restaurant chain celebrated its 37th birthday … and promptly suffered a midlife crisis. Its traditional steak and prime rib menu was dated, the restaurants themselves were faded and… Continued

1271 Avenue of the Americas New York, NY 10020 212/522-7034 212/467-1062 (fax) http://www.RealSimple.com Time Inc.’s sumptuous title, Real Simple, debuted last April, giving Martha you-know-who’s book a little healthy competition in the photography department. Think… Continued

Your Nov. 6 [editorial] regarding the Gellman PR/Leo J. Brennan alliance contained inaccuracies we believe are misleading to your readers. The purpose of the press release referenced was to announce the strategic combination of our… Continued

Sue Kirchhoff joins The Boston Globe’s DC bureau as a business reporter. Fax 202/857-3933…Carolyn Marshall joins Business 2.0as senior writer covering science for the Breakthrough section. cmarshall@business2. com…Cara Birnbaum joins Cosmopolitan as senior editor replacing… Continued