Subscription Content

Weird headlines do work. Case in point: a release announcing the opportunity to “Go to Bed Between the Lions” got our attention immediately. As we read on, we were relieved to discover that the message… Continued

Journalism will never be the same. The Web has changed the dynamics of media relations for better and for worse. Peeved about the way you’ve been covered in the digital world? Some tips on clarifying… Continued

Former White House press secretary Joe Lockhart joins Oracle Corp. as a senior communications officer reporting to CEO Larry Ellison. He will focus on refining and communicating Oracle’s business strategy. Michael Garfinkle jumps from EVP/GM… Continued

World View. The Economist has introduced a new feature on its Web site (http://www.economist.com) that analyzes six to eight of the most important business and political topics of the day, focusing on major issues and… Continued

One Down. ONE, the much-anticipated design/lifestyle magazine and brainchild of former Wired publisher Dana Lyon (PRN, March 6) hits newsstands this week as a bimonthly, although plans are to publish 10 times per year after… Continued

While text-based media such as email and Web sites have become standard tools in the PR arsenal, only 15% of counselors are Webcasting, according to the latest research by PR NEWS and Edelman’s StrategyOne. One… Continued

Communications Associate/Supervisor for Midwest financial services company. Create, write and produce print and Web-based marketing communications materials supporting sales of the company’s mutual fund products. Need an understanding of mutual funds/financial services products, working knowledge… Continued

Your job applicant describes himself as a “people person.” But what does that really mean? Susanne Hite, who runs the nine-person PR department at NewSouth Communications, had never met Chris Villines, an applicant for a… Continued

“Librarians living on the wild side … ” We know, it sounds like the teaser for a particularly misguided episode of “Jerry Springer.” After all, librarians get their thrills busting late book offenders and rowdy… Continued

Now that the Web has given farmers in Idaho access to the same products as residents of Manhattan, targeting consumers in small-town America has new importance. FeatureSource.com is looking to fill that publicity void. The… Continued