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Survey Finds Online PR Practices Slow on Evolutionary Curve

December 4th, 2000 by

A majority of PR practitioners anticipate that more than 50% of their communications will be conducted online five years from now, according to the latest research from PR NEWS and Edelman’s StrategyOne. Respondents in a… Continued

Project a More Powerful Image: Give Your Vocal Chords a Tune-Up

December 4th, 2000 by

Most CEOs, senior execs and corporate spokespeople put a lot of time and energy into crafting their key messages. But almost no thought goes into their delivery. You can have the most amazing product rollout… Continued

Charting a New Course for Traditional Dining

December 4th, 2000 by

The Case Last year, the Chart House restaurant chain celebrated its 37th birthday … and promptly suffered a midlife crisis. Its traditional steak and prime rib menu was dated, the restaurants themselves were faded and… Continued

MEDIA INSIGHT: Real Simple

December 4th, 2000 by

1271 Avenue of the Americas New York, NY 10020 212/522-7034 212/467-1062 (fax) http://www.RealSimple.com Time Inc.’s sumptuous title, Real Simple, debuted last April, giving Martha you-know-who’s book a little healthy competition in the photography department. Think… Continued

Open Mike

December 4th, 2000 by

Your Nov. 6 [editorial] regarding the Gellman PR/Leo J. Brennan alliance contained inaccuracies we believe are misleading to your readers. The purpose of the press release referenced was to announce the strategic combination of our… Continued

Media Moves

December 4th, 2000 by

Sue Kirchhoff joins The Boston Globe’s DC bureau as a business reporter. Fax 202/857-3933…Carolyn Marshall joins Business 2.0as senior writer covering science for the Breakthrough section. cmarshall@business2. com…Cara Birnbaum joins Cosmopolitan as senior editor replacing… Continued

Tools of the Trade

December 4th, 2000 by

The creators of diagnostic instruments such as the Meyers-Briggs Type Indicator and the DISC test tout their systems as helpful tools for internal communicators – in areas such as team building, change management, employee retention,… Continued

Editorial Calendar Alerts

December 4th, 2000 by

Something Fierce. FierceWireless.com is looking for hip, insightful news about the rapidly expanding business of mobile commerce. The site covers leading companies in the industry in the form of market analysis and/or executive profiles, wireless… Continued

Say What?

December 4th, 2000 by

Weird headlines do work. Case in point: a release announcing the opportunity to “Go to Bed Between the Lions” got our attention immediately. As we read on, we were relieved to discover that the message… Continued

Media Strategy

December 4th, 2000 by

Journalism will never be the same. The Web has changed the dynamics of media relations for better and for worse. Peeved about the way you’ve been covered in the digital world? Some tips on clarifying… Continued