Subscription Content

DIRECTOR OF MARKETING AND PUBLIC RELATIONS We are Sigma Theta Tau International, Honor Society of Nursing. Since 1922 our purpose has been the dissemination of knowledge to our 125,000-nurse member organization. Located in Indianapolis, IN.… Continued

This week something fun landed in our mailbox: a copy of Bronner’s newly-issued rhyming phrases dictionary. We realized that this could be a helpful resource for speechwriters to jazz up their discourses with some fun… Continued

Speaking of Web stats, we’ve stumbled across a portal that could be a Web statistician’s dream (not to mention a helpful resource for communicators looking to keep abreast of Internet trends.) Internetstats.com links to virtually… Continued

Screaming Media. Many journalists would rather endure root canals or extended lunches with Kathie Lee Gifford than have to call internal PR departments of huge corporations. (Case in point, this reporter tried to get a… Continued

The “Dummies” series of books from publisher IDG has become so popular that it was inevitable we would see an installment dumb-ifying the public relations profession (after all, you can get “Bird Watching for Dummies,”… Continued

Corporate Moves Joe Fisher is the new CEO at Streampipe.com of Alexandria, Va. Fisher, and the company’s new chairman, Kurt Krauss, come to Streampipe from Burson- Marsteller, where Krauss held the Worldwide CFO position, and… Continued

Your senior execs are plugging your company on Wall Street as a “blue-chip-corporation-turned-New-Economy-player,” but your sales force is hinging pitches on old-school concepts like “longevity” and “experience.” Complicating matters, your customer service reps are operating… Continued

The Case Consumers trying to choose a dietary supplement don’t always have an easy job. With so many supplements lining the shelves, it can be hard to determine which bottle has the desired nutrients. According… Continued

7500 Old Oak Blvd. Cleveland, Ohio 44130-3343 440/891-2604 Fax: 440/891-2675 http://www.aftermarketbusiness.com Aftermarket Business is one of more than 100 b-to-b titles published by Advanstar Communications – which boasts strongholds in markets such as application technology,… Continued

This week’s choice for “say what?” made us react with those very words. The lead to the release reads, and we quote, “Hyperception Inc. announces the release of its TMS320C24xx-based DSP Digital Motor Control (DMC)… Continued