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Do you identify yourself as a PR goddess when you answer your phone? Do your business cards tout the quasi-cryptic title “AK” (understood, by those “in the know” to stand for ass-kisser?)? Sue Nail, a… Continued

The International Association of Business Communicators has revealed financial troubles. The San Francisco-based association lost $1 million last year because of “sloppiness in accounting, financial mismanagement and over-spending,” said President Lou Williams. No one was… Continued

Not-for-profit missions aren’t always succinct one-liners that can be summarized in brand propositions such as “Just Do It” or “Tastes Great, Less Filling.” Which partly explains why so many charitable organizations and associations publish magazines… Continued

Brenda Siler Director of PR American Speech-Language-Hearing Association Rockville, MD 301/897-0104 bsiler@asha.org History B.A., Spellman College. Then held PR posts with Metro Atlanta chapter of the American Red Cross, Atlanta NBC affiliate WXIA-TV, United Way… Continued

How often do you send out a news release and actually receive thank you notes from editors in return? That’s exactly what happened when the University of Dayton issued a targeted email campaign to generate… Continued

Goodyear Tire & Rubber Co. is yet another big name looking to stem losses with layoffs, with plans to cut roughly 7,200 jobs worldwide this year. Senior vice-president of global communications John Perduyn says the… Continued

CosmoGIRL! Magazine 224 West 57th Street 3rd Floor New York, NY 10019 212/841-8473 http://www.cosmogirl.com Move over, diamonds. Cosmo wants to be a girl’s best friend. That’s the motto behind Cosmopolitan’s little sister spinoff, CosmoGIRL! Magazine,… Continued

Back when we were sitting in on Journalism 101, we learned that if you come across news that’s dripping with irony, write about it. Well, here’s some: J.K. Rowling, author of the Harry Potter series… Continued

Mercedes M. Cardona was promoted from reporter to financial editor of Advertising Age. mcardona@crain.com… IndustryWeek managing editor George Taninecz has departed, replaced by Tonya Vinas. 216-696-7000…. Former Newsday foreign correspondent Roy Gutman joins Newsweek’s Washington,… Continued

In the February 5th issue of PRN we mistakenly reported that This Old House magazine was being razed in the wake of consolidation in the magazine industry. The Time Inc. title is actually alive and… Continued