For Fingertip Information Infusions When You Need Them
Out of steam? Need a clue? Get professional refreshment online, using these sites that aggregate information for PR professionals and provide hot links to reams of useful
information:
1) prplace.com: Turn to this site when you need a fresh lead for a client or an in-house product or news story. Links to directories (i.e. Talk Shows and Hosts on
Radio), online news services, d-bases, journalism interest groups and more.
2) online-pr.com: This site responds to user questions about online PR within 48 hours. It provides tutorials about most online services and gives detailed information
on topics that include the anatomy of a successful media interview and the syllabus for a 14-week online PR course.
The site links to a full menu of online services including content development, crisis management and site launch planning sites.
3) buzzkiller.net: Send your writers to this site for a refresher course on writing up-to-date, snappy copy. It guides users around inappropriate tones in media
communication, tired language and passe jargon.
4) lostremote.com: Provides ideas for TV Web sites, a research bank loaded with studies and Web stats, a TV Web producers talk page and numerous useful TV Web links. In
the latter category, find a locator list of radio and TV affiliates, state by state. Use them to track and monitor news coverage or strategically select your next media hits.
Each individual link allows the user to check out locally scheduled programming, community resources, locally planned events and individual station profiles. Beats jumping a
plane to Duluth to advance production! Designed for account execs and TV Web producers, the "Assignment Editor" provides lots of detailed contact information.