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Gail Nelson, a PR executive at a New York-based digital workspace provider, recalls a telephone request she fielded from a human resources colleague as one of the more unusual she’s received in her professional life.… Continued

Software maker MicroStrategy lays off 600 staffers in response to the weakening economy. The Vienna, VA-based software maker is still reeling from a U.S. District Court settlement of a suit that alleged CEO Michael Saylor… Continued

“If we win we’re going to riot. If we lose we’re going to riot. The police will just have to accept that.” These words, from a University of Maryland student to a TV reporter, hardly… Continued

Web Guru, author, and consultant Jakob Nielsen released an April 1 study (assuring us it was not a joke), saying that only 60% of corporate sites divulge basic information journalists need. Writes Nielsen, “Why spend… Continued

To address the fast-blurring line between Web content and advertising, the American Business Media Association has released the Editorial Code of Ethics and Guide to Preferred Practices on the Web. The pamphlet, available at americanbusinessmedia.com,… Continued

Journalists moving from the media into PR are exercising a time-honored career option, often based upon a desire to escape from deadline pressure and to punch a more regular 9- to-5 clock. But the number… Continued

Last weekMcDonald’s signed on Cronin and Company, a small, Glastonbury, CT-based PR agency, in a strategy to transcend its big corporate image and brand itself as a locally owned business and employer. The agency handled… Continued

New York-based Dirty Water Integrated, a branding and marketing services firm, recently rolled out a public relations division that will let newly hired in-house PR people roll up their sleeves and create brands with the… Continued

Former Michigan Senator Don Riegle joins APCO Worldwide as chairman of APCO Government Affairs. Prior to joining APCO he served as deputy chairman at Shandwick. Riegle joins a slew of former Beltway insiders at the… Continued

Assistant Director Public Relations We are seeking a dynamic communications professional to expand and enhance USP’s public image and external communications. Will manage external communication activities including initiating contact with the media; responding to inquiries… Continued