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Journalists moving from the media into PR are exercising a time-honored career option, often based upon a desire to escape from deadline pressure and to punch a more regular 9- to-5 clock. But the number… Continued

Last weekMcDonald’s signed on Cronin and Company, a small, Glastonbury, CT-based PR agency, in a strategy to transcend its big corporate image and brand itself as a locally owned business and employer. The agency handled… Continued

New York-based Dirty Water Integrated, a branding and marketing services firm, recently rolled out a public relations division that will let newly hired in-house PR people roll up their sleeves and create brands with the… Continued

When The Washington Post published a half-page article alleging anti-semitism on campus at St. Cloud State University in Minnesota, Lisa Foss, director of marketing and communications at the university, was on the spot. She couldn’t… Continued

The shot glass isn’t the only revered measurement at tequila company Jose Cuervo, marketed by Guinness UDV, Stamford, Conn. Cuervo qualifies and quantifies its competitors’ press coverage as a means of fine-tuning its own media… Continued

In light of school shootings in Littleton, Los Angeles, and, most recently, in Gary, Indiana two weeks ago, the National Education Association (NEA) is creating a communications program to educate journalists about school violence, with… Continued

A soft ad market notwithstanding, Borders.com is expanding into an area that rival Amazon.com hasn’t yet: magazines. In partnership with the Minneapolis-based MegaMags, the Anne Arbor-based bookseller now features more than 21,000 magazine titles in… Continued

The last thing a typical teen wants in the summer is to appear pasty white. So last spring, when the Canadian Dermatology Association (CDA) decided to target teens on the dangers of ultraviolet radiation, they… Continued

The ethnic press surrounding major metropolitan areas is growing algebraically and gaining notice from the established media industry. A recent Washington Post article points to the burgeoning Korean press in the Nation’s Capital, which circulates… Continued

Patricia Thorpe, president of Miami-based Thorpe & Co. says the benefits package offered by her firm is as good as many Fortune 500 PR firms, and part of the reason she’s been able to recruit… Continued