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When The Washington Post published a half-page article alleging anti-semitism on campus at St. Cloud State University in Minnesota, Lisa Foss, director of marketing and communications at the university, was on the spot. She couldn’t… Continued

The shot glass isn’t the only revered measurement at tequila company Jose Cuervo, marketed by Guinness UDV, Stamford, Conn. Cuervo qualifies and quantifies its competitors’ press coverage as a means of fine-tuning its own media… Continued

In light of school shootings in Littleton, Los Angeles, and, most recently, in Gary, Indiana two weeks ago, the National Education Association (NEA) is creating a communications program to educate journalists about school violence, with… Continued

A soft ad market notwithstanding, Borders.com is expanding into an area that rival Amazon.com hasn’t yet: magazines. In partnership with the Minneapolis-based MegaMags, the Anne Arbor-based bookseller now features more than 21,000 magazine titles in… Continued

The last thing a typical teen wants in the summer is to appear pasty white. So last spring, when the Canadian Dermatology Association (CDA) decided to target teens on the dangers of ultraviolet radiation, they… Continued

Business.com has acquired all traffic and assets of the now-defunct work.com, which served original content up to small and mid-sized businesses. Work.com enjoyed 600,000 unique visitors each month but ceased operations March 31. Business.com, which… Continued

The Mighty Press Release A recent story prompted comment from former journalist Neil Hershberg, Business Wire’s Vice President, Global Media, who has spent three decades in the news industry. The following is excerpted from his… Continued

Business experts have long thought that a great company culture makes for great company profits. Now Success Magazine is putting together a list of the best biz cultures. The Success 100 debuts in July, listing… Continued

499 Park Avenue New York, NY 10022 212/318-2000 http://www.bloomberg.com/tv If you’re pitching the editors at Bloomberg TV, you’d better be ready to show them the money. The broadcasting division of this respected financial information provider… Continued

More dotcoms are shrinking their staffs. (Even WSJ.com, The Wall Street Journal’s online version and one of the Web’s biggest profit stars, announced layoffs this week). But Cahners Business Information boldly launches a new Web-related… Continued