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Witty Campaign Puts PR Where the Sun Don’t Shine

April 9th, 2001 by

The last thing a typical teen wants in the summer is to appear pasty white. So last spring, when the Canadian Dermatology Association (CDA) decided to target teens on the dangers of ultraviolet radiation, they… Continued

Work.com is All Business Now

April 9th, 2001 by

Business.com has acquired all traffic and assets of the now-defunct work.com, which served original content up to small and mid-sized businesses. Work.com enjoyed 600,000 unique visitors each month but ceased operations March 31. Business.com, which… Continued

Open Mike

April 9th, 2001 by

The Mighty Press Release A recent story prompted comment from former journalist Neil Hershberg, Business Wire’s Vice President, Global Media, who has spent three decades in the news industry. The following is excerpted from his… Continued

Hope for Success

April 9th, 2001 by

Business experts have long thought that a great company culture makes for great company profits. Now Success Magazine is putting together a list of the best biz cultures. The Success 100 debuts in July, listing… Continued

Media Insight: Bloomberg Tv

April 9th, 2001 by

499 Park Avenue New York, NY 10022 212/318-2000 http://www.bloomberg.com/tv If you’re pitching the editors at Bloomberg TV, you’d better be ready to show them the money. The broadcasting division of this respected financial information provider… Continued

Wireless Internet Launches

April 9th, 2001 by

More dotcoms are shrinking their staffs. (Even WSJ.com, The Wall Street Journal’s online version and one of the Web’s biggest profit stars, announced layoffs this week). But Cahners Business Information boldly launches a new Web-related… Continued

Media Moves

April 9th, 2001 by

In National News: Los Angeles Times former staff writer Ann O’Neill shifts to columnist. She now writes the “City of Angels” column covering social life. E-mail ann.oneill@latimes.com or fax at 213/237-0772 … Will Rodger, technology… Continued

Powerful Media Merger

April 9th, 2001 by

Brill Media Holdings and Powerful Media are the latest big-name publishers to join forces. Under the deal, Inside.com publisher Powerful Media will exchange assets for a stake in Brill Media Holdings, parent of Brill’s Content… Continued

New Partnership Targets the Ivory Tower

April 9th, 2001 by

A recent partnership between multi-tier marketing company CASS Communications, Inc. and college TV network ZILO Networks will deliver original broadband programming to 2.9 million frisbee-tossing, beer-chugging college students. ZILO Networks include a college television network… Continued

Dr. Laura Discharged From TV

April 9th, 2001 by

Controversial talk-meister and gay-community-enemy Dr. Laura Schlessinger has been axed from Paramount Domestic Television’s line-up. “Good Friday came two weeks early for us,” said Cathy Renna, news media relations director for the Gay & Lesbian… Continued