Imagine having a team of hands-on, seasoned professionals on your account – none with fewer than seven years’ experience – and being billed at junior level rates. This is the sales proposition Aimee Quemuel floats… Continued
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Research on a Dime
April 16th, 2001 by PRNEWSAccording to a new study “Research Doesn’t Have to Put You in the Poorhouse.” Researcher Walter Lindenman offers tactical advice on getting the stats you need without breaking the bank. Among his suggestions: think carefully… Continued
Closing Up Shop
April 16th, 2001 by PRNEWSAfter putting down stakes in Silicon Valley East, a.k.a. Reston, Va., Hill & Knowlton has closed its public affairs office there. General Manager Torie Clark told the staff that the closure was intended as a… Continued
Where’s the Beef? On the Web
April 16th, 2001 by PRNEWSThe U.S. meat industry can’t seem to catch a break. As if Mad Cow and hoof-and-mouth epidemics in Europe weren’t enough to scare Americans off their Big Macs, an e-coli outbreak has cropped up in… Continued
Whom to believe?
April 16th, 2001 by PRNEWSIn this Internet age, when it becomes incredibly easy to both spread rumors and find truth, what a company says becomes less and less important and what it does becomes paramount. This has huge ramifications… Continued
This Just In…
April 16th, 2001 by PRNEWSThe Weber Group’s Marijean Lauzier is stepping down as CEO and president to pursue “entrepreneurial interests.” Cathy Lugbauer, Weber-Shandwick EVP and chairman of the Council of PR Firms, replaces her. The International Communications Consultancy Organization… Continued
Dr. Laura Discharged From TV
April 9th, 2001 by PRNEWSControversial talk-meister and gay-community-enemy Dr. Laura Schlessinger has been axed from Paramount Domestic Television’s line-up. “Good Friday came two weeks early for us,” said Cathy Renna, news media relations director for the Gay & Lesbian… Continued
Together PR and HR Build Business, Branding, and Culture
April 9th, 2001 by PRNEWSGail Nelson, a PR executive at a New York-based digital workspace provider, recalls a telephone request she fielded from a human resources colleague as one of the more unusual she’s received in her professional life.… Continued
This Just In…
April 9th, 2001 by PRNEWSSoftware maker MicroStrategy lays off 600 staffers in response to the weakening economy. The Vienna, VA-based software maker is still reeling from a U.S. District Court settlement of a suit that alleged CEO Michael Saylor… Continued