Spokespeople, celebrities, scholars and CEOs have pored over articles and case studies trying to learn from the mistakes others have made in handling crises. And few subjects have provoked more study than Bill Clinton and… Continued
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Agency/Client Relationship: Pregnant with Expectations
July 30th, 2001 by PRNEWSJust as Wall Street won’t let a company pull off an IPO without real profits and strong business fundamentals, reporters will no longer cover companies that don’t have their ducks in a row. PR practitioners… Continued
Finding the Ideal PR Partner
July 30th, 2001 by PRNEWSIBM is currently conducting the largest public relations agency search in history. Over $40 million is up for grabs as the technology giant consolidates the workload divided among 50 PR firms worldwide into no more… Continued
Managing a PR Partnership When a Corporate Merger Threatens the Bonds
July 30th, 2001 by PRNEWSThe Case When Magnet Interactive first began working with its PR agency, Upstart Vision Inc. (UVI), the company was a 150-person design, production and strategic marketing shop. And although Magnet maintained nationally recognized accounts including… Continued
Media Insight: ‘The Tom Joyner Morning Show’
July 30th, 2001 by PRNEWSABC Radio Network 13725 Montfort Drive Dallas, TX 75240 972/991-9200 http://www.tomjoyner.com http://www.BlackAmericaWeb.com If you want to reach 10.5 million community-minded African-American citizens, ages 35-54, you’ll find them tuned to the “Tom Joyner Morning Show,” which… Continued
Animal Magnetism Online
July 30th, 2001 by PRNEWSAnimal News Center, a nonprofit dedicated to promoting animal welfare, launches http://www.anc.org, a Web site designed to disseminate news about the protection of our furry friends. It includes current information about pets and wildlife, interviews… Continued
Media Moves
July 30th, 2001 by PRNEWSNational News: James Warren, Washington bureau chief for The Chicago Tribune, is named deputy managing editor, features. He will relocate to the Chicago office. Email jcwarren@tribune. com … David Lawrence, host of Online Tonight for… Continued
Lifetime on WomenCentral
July 30th, 2001 by PRNEWSLifetime TV has entered an online content deal with MSN’s WomenCentral. The popular female-friendly cable network will furnish content for MSN’s relationship, fitness and health, and home and food channels, including quizzes, news updates and… Continued
How’d You Get That?
July 30th, 2001 by PRNEWSIn this new feature, PR NEWS asks media relations pros how they scored top placements. From savvy pitching to giving away blockbuster memorabilia, we bring you the best strategies for winning high profile coverage. This… Continued
Instant Gratification Gossip
July 30th, 2001 by PRNEWSeUniverse and The National Enquirer launch GossipFlash, an e-newsletter and Web site designed for the most impatient inquiring minds. GossipFlash highlights the most popular material from the Enquirer’s Web site and delivers it directly to… Continued