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Image Patrol: Relearning PR Lessons from Recent Crises

August 6th, 2001 by

Spokespeople, celebrities, scholars and CEOs have pored over articles and case studies trying to learn from the mistakes others have made in handling crises. And few subjects have provoked more study than Bill Clinton and… Continued

Agency/Client Relationship: Pregnant with Expectations

July 30th, 2001 by

Just as Wall Street won’t let a company pull off an IPO without real profits and strong business fundamentals, reporters will no longer cover companies that don’t have their ducks in a row. PR practitioners… Continued

Finding the Ideal PR Partner

July 30th, 2001 by

IBM is currently conducting the largest public relations agency search in history. Over $40 million is up for grabs as the technology giant consolidates the workload divided among 50 PR firms worldwide into no more… Continued

Managing a PR Partnership When a Corporate Merger Threatens the Bonds

July 30th, 2001 by

The Case When Magnet Interactive first began working with its PR agency, Upstart Vision Inc. (UVI), the company was a 150-person design, production and strategic marketing shop. And although Magnet maintained nationally recognized accounts including… Continued

Media Insight: ‘The Tom Joyner Morning Show’

July 30th, 2001 by

ABC Radio Network 13725 Montfort Drive Dallas, TX 75240 972/991-9200 http://www.tomjoyner.com http://www.BlackAmericaWeb.com If you want to reach 10.5 million community-minded African-American citizens, ages 35-54, you’ll find them tuned to the “Tom Joyner Morning Show,” which… Continued

Animal Magnetism Online

July 30th, 2001 by

Animal News Center, a nonprofit dedicated to promoting animal welfare, launches http://www.anc.org, a Web site designed to disseminate news about the protection of our furry friends. It includes current information about pets and wildlife, interviews… Continued

Media Moves

July 30th, 2001 by

National News: James Warren, Washington bureau chief for The Chicago Tribune, is named deputy managing editor, features. He will relocate to the Chicago office. Email jcwarren@tribune. com … David Lawrence, host of Online Tonight for… Continued

Lifetime on WomenCentral

July 30th, 2001 by

Lifetime TV has entered an online content deal with MSN’s WomenCentral. The popular female-friendly cable network will furnish content for MSN’s relationship, fitness and health, and home and food channels, including quizzes, news updates and… Continued

How’d You Get That?

July 30th, 2001 by

In this new feature, PR NEWS asks media relations pros how they scored top placements. From savvy pitching to giving away blockbuster memorabilia, we bring you the best strategies for winning high profile coverage. This… Continued

Instant Gratification Gossip

July 30th, 2001 by

eUniverse and The National Enquirer launch GossipFlash, an e-newsletter and Web site designed for the most impatient inquiring minds. GossipFlash highlights the most popular material from the Enquirer’s Web site and delivers it directly to… Continued