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The market for a magazine targeted at young, hip Jews is wide open, and Jennifer Bleyer plans to fill the void with the launch of Heeb: The New Jew Review. The mag will print three… Continued

Fortune, in an effort to keep its ad sales staff energized in a tough year, will sponsor an editors’ conference next month in Colorado, designed to yield special issues tailor- made for sales. Dubbed “The… Continued

The New Yorker publishes its first special music issue in August. According to PRN’s sister publication, min, the double issue is a breakthrough for the magazine, whose reputation is more closely associated with Beethoven and… Continued

Lanny Davis will present an insider’s look at legal crisis management in Washington’s highly-charged political environment in his keynote address to attendees at the PR NEWS Strategies Forum in Washing-ton, DC, on September 20. A… Continued

Mismanaging your relationship with an agency is a surefire way to derail your public relations efforts – not to mention your credibility with senior management. Gina Titus, director of marketing for Aircraft Shopper Online (ASO),… Continued

A recent release from Wal-Mart touts the company’s plans to open or relocate 300 Wal-Mart and SAM’s CLUB stores this fiscal year. The company is quick to add that it has contributed $1.4 million to… Continued

Last week, our cover story on the economic slump quoted Dennis Smith, president of PR recruiting firm Spring Associates, saying that 20% to 30% of agency jobs have been lost due to the weakened economy.… Continued

Ted Pincus, chairman and CEO of the Financial Relations Board/BSMG Worldwide, turns over operations to Donni Case, who becomes president of the BSMG Worldwide unit. Case took over the role of vice chairman in 1998… Continued

Washington State residents look to TV for their news before they turn to newspapers and radio, according to a new survey from the University of Washington and Washington News Council, a nonprofit organization that aims… Continued

Just as Wall Street won’t let a company pull off an IPO without real profits and strong business fundamentals, reporters will no longer cover companies that don’t have their ducks in a row. PR practitioners… Continued