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Time, Inc. will revive Life for the second time since it originally folded in 1972, this time as a “bookazine.” Life will publish eight times in 2002, ad-free. Time Senior Editor Robert Sullivan will cover… Continued

Editors at New York Magazine are building on the success of their wildly popular Best Doctors issue with the launch of “Strong Medicine,” a new medical column that will cover the ever-changing world of healthcare… Continued

ESPN will launch a test version of EXPN Magazine, devoted to the most extreme sports fans, at the X Games in Philadelphia. The pub will be available at the X Games (August 17- 22), and… Continued

Time Inc. unveils the new Business 2.0, a combination of the old Business 2.0 and eCompany Now. The inaugural issue investigates the economic impact of the Web. FitzGerald Communications creates a financial and crisis communications… Continued

Newsweek launches its fifth non-English language edition, Newsweek Polska this fall. This edition will support its own staff of Polish reporters and editors for original content and will also publish translated articles … Martha Stewart… Continued

Bonnie Fuller, formerly editor of Glamour, is working with Meredith Publishing to develop a new women’s lifestyle title. Meredith is also in talks with Michael Lafavore, former executive editor of Men’s Health, to produce a… Continued

Part 2 of a 2-part series on how the economy is affecting new and traditional PR business models. With no end to the economic slump in sight, many agencies serving small- and mid-size clients are… Continued

This week’s winner for most shocking PR comes to us from Sony Pictures. Producers of the upcoming “Genghis Kahn” recently assured animal rights activists that “practically no animals were harmed in the making of this… Continued

Andy Lack, president and COO of NBC, needs to coach his assistant on employee and investor relations. The busy media exec’s staffer recently spent nearly $2,500 to fly an intern from Washington to Los Angeles… Continued

Until recently, finding independent PR pros has been a relatively uncharted process. Prospective clients in Boston and Georgia, however, can now search for indies via their local PRSA chapters. PRSA Boston unveils an online directory… Continued