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Finding the Ideal PR Partner

July 30th, 2001 by

IBM is currently conducting the largest public relations agency search in history. Over $40 million is up for grabs as the technology giant consolidates the workload divided among 50 PR firms worldwide into no more… Continued

Managing a PR Partnership When a Corporate Merger Threatens the Bonds

July 30th, 2001 by

The Case When Magnet Interactive first began working with its PR agency, Upstart Vision Inc. (UVI), the company was a 150-person design, production and strategic marketing shop. And although Magnet maintained nationally recognized accounts including… Continued

Media Insight: ‘The Tom Joyner Morning Show’

July 30th, 2001 by

ABC Radio Network 13725 Montfort Drive Dallas, TX 75240 972/991-9200 http://www.tomjoyner.com http://www.BlackAmericaWeb.com If you want to reach 10.5 million community-minded African-American citizens, ages 35-54, you’ll find them tuned to the “Tom Joyner Morning Show,” which… Continued

Animal Magnetism Online

July 30th, 2001 by

Animal News Center, a nonprofit dedicated to promoting animal welfare, launches http://www.anc.org, a Web site designed to disseminate news about the protection of our furry friends. It includes current information about pets and wildlife, interviews… Continued

Media Moves

July 30th, 2001 by

National News: James Warren, Washington bureau chief for The Chicago Tribune, is named deputy managing editor, features. He will relocate to the Chicago office. Email jcwarren@tribune. com … David Lawrence, host of Online Tonight for… Continued

Lifetime on WomenCentral

July 30th, 2001 by

Lifetime TV has entered an online content deal with MSN’s WomenCentral. The popular female-friendly cable network will furnish content for MSN’s relationship, fitness and health, and home and food channels, including quizzes, news updates and… Continued

How’d You Get That?

July 30th, 2001 by

In this new feature, PR NEWS asks media relations pros how they scored top placements. From savvy pitching to giving away blockbuster memorabilia, we bring you the best strategies for winning high profile coverage. This… Continued

Instant Gratification Gossip

July 30th, 2001 by

eUniverse and The National Enquirer launch GossipFlash, an e-newsletter and Web site designed for the most impatient inquiring minds. GossipFlash highlights the most popular material from the Enquirer’s Web site and delivers it directly to… Continued

New Client-Agency Models Incubate on Global Scale

July 30th, 2001 by

Part 1 of a two-part series. This story examines how globalization is affecting the economy, structure and service of the PR industry, top down. Part 2, to run next week, will explore how small and… Continued

Designing Speakers

July 30th, 2001 by

Pitching a design engineer as a speaker is a thankless job. But don’t despair: a speaking opportunity exists for even the most tedious topics. Penton Media launches Total Design Show Northeast, set for April 10-11,… Continued